Nike Is Ranked Thirty-One In The Global Brand List.

Less than p ago, Interbrand, the world's leading brand consulting firm and the annual best brand publisher of the world, released the list of the best green brands in the world in 2013.

Automobile industry brand TOYOTA (first place), Ford (second place) and Honda (third) occupy the top three list.

The outdoor brand, which has always been advocating green and green, is almost unselected. Only Adidas, which has some blood ties with the outdoors, ranks fifteenth among the fast fashion brands, while Nike, another sports giant, ranks thirty-one.

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< p > Adidas (fifteenth place), Nike (thirty-first place) is the world's leading retail / < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand in this year's list.

Nowadays, such brands are more often than ever asked to be responsible for the quality and safety of their factories all over the world.

Adidas has closely examined its supply chain; Nike has become more efficient water and energy efficient enterprise; H&M has signed an agreement on fire and building safety; ZARA has built an eco-friendly store in New York with a motion detector to reduce energy consumption.

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The global best green brand report released by P & amp; Interbrand in 2013 examines the gap between each company's environmental actions and consumer perceptions.

Every year, when determining the top 50 best green brands in the world, Interbrand will begin to organize 100 brands of its annual global best brand list. Then Interbrand has conducted extensive consumer research to gain public awareness of brand sustainability or green practices, as well as environmental sustainability performance data provided by DDT, which is based on public data for comparative research.

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< p > "what makes the annual best green brand ranking report so unique and valuable? Because it will review the sustainability and public awareness of the brand in real terms."

Jez Frampton, Global CEO of Interbrand, said.

"The report provides a very deep insight to the brands and tells them that they need to develop strong strategies, which will not only push forward the business development, but also have a positive impact on the environment and society of these enterprises."

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