Brand Collection Store Is A Manifestation Of The Development Of Multi Brand Strategy In Enterprises.

< p > brand collection shop is also known as "brand concept store", that is, in a unified name store, it brings together several brand new products. The category of brand collection shops is not limited to a certain category, covering < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "//www.sjfzxm.com/" > shoes > _blank > bags, jewelry, watches and so on. Although the style and design concept of each brand are different, they are called together by the same store and become a brand worthy of attention. Brand collection shop is the product of the times, and it is also a manifestation of the development of multi brand strategy. < /p >
< p > in addition, there is a view that the "collection store" aims to provide consumers with one-stop shopping experience so that they can get more commodity selection and matching services in the shortest time. As a product of rapid change in consumer demand, "collection store" has become one of the mainstream retail modes. < /p >
Less than P, the advantage of category stores is that the demand of the area is smaller and the profit contribution is greater. It can provide the fashion matching solution to the consumers most conveniently. Even in the background of the main department store being hit hard by the current electricity supplier, the collection store has begun to occupy a place in the shopping center. But related experts pointed out that the focus of future development should focus on role transformation and the change of cooperation mode with shopping centers. < /p >
< p > look at the development of domestic brand collection shops. There are three popular models: < /p >
Brand collection stores, such as overseas, a slipper store will have two hundred or three hundred kinds of slippers brand; the second is a different category of the whole chain store, which is equivalent to a small shopping center, because the store has concentrated from clothing, shoes to bags, accessories and other products, such as 361 degrees integration of independent multi brand, multi category resources, gathered 361 degrees sports, 361 degree children's clothing and 361 degrees brand and other sports rich elements and fashion concept products, launched a 361 degree store; third is a combination of multiple brands of the same company, such as BELLE MAP store, the integration of the company's BELLE, Staccato, Tata, Teenmix and other footwear brands. < p > first, it is the most distinguishable and well-defined type of collocation. As one of the world's largest footwear brand agents, BELLE international has opened two stores in Sichuan. Su Yan, assistant general manager of BELLE international Sichuan branch, said that the purpose of setting up a store is to introduce new concepts to consumers and to collect the most popular shoe brands in Europe and China, including BELLE, Teenmix, he, she, Bai Shi, sun Da, Staccato, Zhen Mei Shi, Miao Li, Mei Bao, and BCBG, BABT, CAT, MERRELL and other international famous brands. In addition to allowing customers of all ages to feel the one-stop shopping experience, there is another advantage of category stores, which is that they can have more room to play in the display of brand image and more flexible in terms of price and promotion policies. It is reported that since the opening of BELLE MAP, it has been over estimated whether it is in the stream of people or in sales data. < /p >
< p > at present, three types of brand collection shops are involved in shopping centers in China. Relatively speaking, the second type -- the whole chain product collection store is more common and has higher awareness. The prominent feature of such stores is to classify products according to their product attributes and subdivide product categories, while the opposite is to dilute the product brand and centrally sell it. < /p >
< p > for example, in Shenzhen, the brand collection store has become a powerful new force in the local shopping center. Many shopping centers such as KKMall, coastal city, the Mixc and so on will put a lot of energy and resources on these main stores. A large number of brand collection shops, such as raw water, hot air and NOVA, have grown rapidly. After movie theaters and supermarkets, they become important weights for shopping centers to attract customers. Compared with previous large-scale department stores, these brand collection stores are easier to manage, so that managers can get more rents and highlight the thematic business positioning. For example, Xi Hui City launched a personalized children's fashion hall before and after the national day of last year. KKMall, a NOVA area for young fashion people, is a commercial project that is sure to go to the industry and consumers. It also enables the shopping center's advocacy of differentiated management strategy to come true. < /p >