Footwear Industry Diversified Pformation Into Mainstream "Integration" Business Or Into A New Model.

P, as we all know, is famous for selling t-shirts and shirts. Its direct selling products and types are also increasing day by day.

In addition to the market of clothing products, Chen and his fans have extended their tentacles to the field of shoes.

After two years of development, the sales volume of shoe products has become an important part of its company.

It is very likely that in 2012, the volume of the products of all customers will be maximized.

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< p > if we say "seven wolves" and "fan" cross boundary shoes, then the brand of Jiangsu and Zhejiang, such as a href= "//www.sjfzxm.com/news/index_x.asp" > Busen < /a >, has entered into the clothing industry from shoe companies. The industry has said that shoe enterprises have begun to slowly pform and begin to set up related fields like "a href=" //www.sjfzxm.com/news/index_x.asp "clothing" /a "." this is the general trend. In the future, they will enter the field of accessories with sufficient financial strength. "

Feng Lizhong, an observer in shoe making industry, said.

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< p > < strong > increasing category production to protect the brand development < /strong > < /p >

P does not mean that you will succeed, but you will not succeed if you do not set foot in it! < /p >

< p > people pointed out that "cross-border development, enterprises often need higher visibility and market awareness."

Developing brand in all directions is necessary for shoes and clothing enterprises.

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Less than P, she became a member of the American Outdoor Industry Association. It was also the first a href= "//www.sjfzxm.com/news/index_x.asp" enterprise < /a > in China.

Prior to this, the responsible person in the media interview said, "shoes can not be accomplished overnight. We must focus our eyes on the long term and never look at the gains and losses in one city or one pool".

Zhang Wenbin, chairman of Mobile Group Holdings Limited, also said, "we will cross the field of shoes and clothing."

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< p > at the same time, the children's shoes market with potential for development will enable Quanzhou children's shoes enterprises to invest more in technological innovation and product development with greater confidence.

In the past few years, on the basis of brand management, the strength of children's shoes enterprises have launched their children's clothing projects in recent years, creating a special shop system integrating < a href= "//www.sjfzxm.com/news/index_x.asp > shoes and clothing products < /a >.

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< p > from 2005, China's fourth birth peak is coming, and this peak period will last 10-15 years.

In 2010, the sixth national census data showed that the number of people aged 0-14 accounted for 16.6% of China's total population, about 220 million people.

With the improvement of people's living standard, the scale of Chinese children's shoes and clothing market has reached a sustained and rapid expansion.

In the next ten years of gold, children's shoes and clothing will have the most powerful consumers in history, and there will be a large number of new baby bases. The children's shoes and clothing industry will continue to follow the benign development track.

Therefore, the integration of footwear and clothing has become an inevitable trend in the development of Chinese children's footwear enterprises. The joint strengthening and upgrading of shoes and clothing sections is a sharp sword to seize the commanding heights of the market.

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< p > in recent years, Kasiron has invested a lot of money and team strength to ensure the market share of children's shoes. At the same time, it has accelerated the launching of clothing operation projects, and has introduced the shoe and clothing integration mode in the national monopoly system, and gradually entrenched in the market.

In the process of integration of shoes and garments, Kasiron created a series of styled and diversified fashion shoes and clothing, and matched them with products reasonably, and carried out multi variety linkage. The results showed that a href= "//www.sjfzxm.com/news/index_x.asp" > brand /a > marketing promotion and terminal vendors continuously tried.

In this regard, we must continuously and effectively integrate shoes and clothing resources, realize the synchronous development of shoes and clothing, achieve the docking of brand and market, and finally establish the integration mechanism of shoes and clothing.

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< p > < strong > heavy problems refract the necessity of pformation of shoes enterprises < /strong > < /p >

< p > many famous sports brands, according to the current situation of the economic situation and the development of the industry, estimate the cruelty and strength of the market in the future, and gradually adjust the channel expansion plan and brand operation plan in 2012, and the whole industry tends to be conservative.

The purpose is to stabilize the existing advantages and accumulate considerable strength to wait for the market to improve.

Many small and medium-sized enterprises are also to maximize the production and launch of new products. More efforts are being made to digest the inventory in previous years in order to withdraw part of the capital and ensure the operation of the enterprise, instead of pushing the speed and market promotion of new products as before.

Of course, this is closely related to the financial situation of enterprises and the current financial policy.

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< p > last year, Wenzhou and Fujian broke out of the shoe business owners' running and jumping events were still fermenting. Enterprises still in normal operation were warned that without enough net cash flow, we must seriously consider the problem of survival rather than development and expansion.

Although the growth of enterprises is good, financial institutions and even the public have great doubts. They will not have the inclination to invest in shoe enterprises. This will bring enormous pressure to the development of shoe enterprises.

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< p > the intense competition in the market brings unprecedented pressure to sports shoe enterprises.

International giants such as Adidas and Nike no longer focus on high-end market, but put down their positions. In the two or three line or even three or four line market, they launched a fierce a href= "//www.sjfzxm.com/news/index_x.asp" competition with domestic brands.

The international brand market channel sink, so that the domestic brand market channel strategy must follow changes, this is also an aspect of sports shoe enterprises' pressure surge in 2012.

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< p > the market of sports shoes is very large, but the data is not optimistic. The production capacity of the industry needs greater digestion. Now that the international brand is being mixed up, the choice of consumers is more, but the choice of enterprises is less. Enterprises must exert all their strength to deal with it, and whether they can succeed is uncertain.

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The economic situation of "P" is severe, and the enterprises are confronted with difficulties.

Shoe enterprises are in the midst of internal and external troubles. What way can we use them to open up a way of blood in the thorns, to find the vitality of future development, or to require shoes and clothing enterprises not only to have patience, but also to make good use of resources to expand the market share? So perhaps the integration of shoes and clothing is the best way out.

A well run enterprise will develop further, and enterprises that have many problems themselves will make strategic adjustment and overcome difficulties, < /p >

< p > there is opportunity for development.

So, it is necessary to increase channel sales and cross-border cooperation, and strengthen enterprise publicity, pformation or another way. Taking the development path of brand internationalization is not an expedient measure, but an inevitable choice under the background of economic globalization.

With the deepening of economic globalization, it is more necessary and urgent for Chinese enterprises to go out and participate in international competition.

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< p > Chinese enterprises are prone to fall into the misunderstanding of "sales orientation" when implementing internationalization, eager for quick success and instant benefits.

2013 is a crucial year for shoe companies. The new round of shuffling has opened the curtain.

The rising leisure shoes gradually occupy half of the local footwear industry.

While leading the footwear industry, children's shoes and outdoor casual shoes have also become an important force in the development of the industry.

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