Changes In China'S Market Demand Concern European Fabric Providers

< p > in March this year, China's international a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" fabric accessories (Chun Xia) fair, Beijing, many European fabric suppliers gathered here, hoping to find opportunities in the Chinese market.

After a few days' exhibition, they found that compared with the previous two years, China's market demand for imported fabrics from Europe is undergoing new changes.

They generally feel that it is very important to carefully interpret the future development direction of the market before entering the Chinese market.

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< p > at this exhibition, the number of exhibitors from Europe has increased by 36% over the past year, including some investment companies exhibiting at Italy's < a href= "//www.sjfzxm.com/news/index_c.asp" > /a > Milano Unica.

Sivio Albini, President of Milano Unica, is optimistic about the development prospects of the 128 enterprises.

Albini said: "from last year's exhibition, we felt that buyers' concerns about the market had changed. Most of them were interested in men's fabrics before, but this year they are more interested in women's fabrics."

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"P," Roberto Bianchi, Alibi sales manager of Italy fabric supplier specializing in women's wear and high quality cotton and nylon fabrics, said, "buyers are concerned about fabric quality and design improvement.

These buyers are highly motivated, and they know what they want, but this year there has been a slight change.

In the past, consumers only focused on high-end brands, and now they are more concerned about the real texture and quality of real fabrics before them.

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< p > Chiara Rubinelli, manager from Italy textile < a href= "//www.sjfzxm.com/news/" > fabric > /a > Grandi Rubinelli, believes that the biggest change in the market is that people are more willing to choose fabrics within a certain price range, rather than just selecting high priced fabrics.

Affected by the slow economic development, buyers need to buy in a more acceptable price range.

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Joana do Bem, manager of the Hongkong Office of Portuguese yarn, < a href= "//www.sjfzxm.com" > cotton textile fabric < /a > Somelos supplier, also believes that buyers are more picky than in previous years. < p >

"People are more concerned about the products they want to buy and the market trend. They are more cautious and want to pick up high value-added products that can meet their customers' needs.

China's brand is developing constantly, and brands need to make more accurate positioning for their market development and subdivision.

Before that, all brands were very close, and now they are more concerned about their own cluster development.

Therefore, it is difficult to become a supplier of this market, which is why market research is very important.

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< p > for European suppliers, especially in the high-end brand market, in addition to formulating the sales strategy for the continuous development of the Chinese market, it is particularly important to pay close attention to the changes and trends of China's domestic demand market through the current annual trade exhibition.

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