Outdoor Brand KAILAS Stationed In Shanghai

< p > recently, the professional outdoor brand KAILAS entered the landmark shopping center in Shanghai. Xujiahui port Hui Heng Long Plaza has a famous sports city, which is also the first direct store opened by KAILAS in Shanghai.

It is understood that the store's biggest feature is that 30% of the area is equipped with professional outdoor items for climbing and rock climbing.

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< p > more and more outdoor brands are stationed in first-line brand stores, but the main products are mostly "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing /a", "a target=" _blank "href=", "shoes" and "shoes".

This is mainly influenced by the "Outdoors" trend that has arisen in recent two years. In addition, the high rent of the front line shopping mall also makes the brand choose more popular products to ensure profits.

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< p > this time, the first KAILAS store in Shanghai is located in the Hong Kong Heng Heng square, where there are international first-line brands such as DunHILL, Chlo, Vivienne Westwood and so on. It is a new top business circle in Xujiahui, Shanghai. In the store layout, it has chosen to put professional tools in a larger area, in line with its previous professional outdoor climbing brand positioning.

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< p > in fact, everyone knows that it is hard to imagine that climbers and rock climbers will buy professional products in shopping malls, not to mention front-line shopping malls.

This layout is of greater significance for the promotion of KAILAS brand image, and it will leave the professionalism of the brand in the minds of consumers.

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< p > in the European and American outdoor products market, consumer groups show a rule: professional outdoor enthusiasts drive ordinary consumers, and more ordinary outdoor enthusiasts join more professional outdoor enthusiasts in the industry, thus driving the development of the whole industry.

Nearly half of us outdoor sales last year came from professional outdoor products.

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"P > history often has amazing repetition and coincidence. This sentence can also be used in business.

Now, domestic outdoor products are sold from outdoor stores which are mainly professional crowd, pforming into three channels, such as shopping malls, outdoor stores and electricity suppliers. The consumers are also pformed into ordinary consumers. Although many of them regard outdoor clothing as a more comfortable "casual wear", they do not affect the interest and enthusiasm of outdoor sports.

In the future, there will be more and more people who like outdoor sports in China, and the demand for professional outdoor products will also increase day by day.

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< p > brand image has a direct impact on consumer shopping decisions.

As a loyal fan of a brand, there is often no need for more reasons to choose a product.

For example, when no brand is tagged, most tasting people will think Pepsi Cola is better, and when they see the brand, Coca-Cola will naturally choose it.

By the same token, nowadays many outdoor enthusiasts choose the professional equipment when their first impressions are often international brands.

If you want to change this view, you need to start from scratch and gradually change the concept of consumers, and the sooner you start, the better.

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P > opportunities and challenges coexist.

At present, the domestic outdoor market is fiercely competitive, and many clothing and sports brands have begun to compete for the "Outdoors" market.

In this battle, it is most important to give full play to their own advantages.

As an old brand of outdoor brand, KAILAS has the advantage of technology, and the outdoor outdoor fans' brand image will make the enterprise full of strength.

Similarly, their professional outdoor products in the top business circle will enhance the public's interest in outdoor sports, and the positive impact will be far greater than the loss of brand sales.

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