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RESOON Thunder Speed 2013 Autumn Winter New Product Shows The Spirit Of Freedom.

2013/3/26 20:01:00 3

Ray SpeedThunder Speed ShoesShoe Industry

< p > reporter recently learned from the famous outdoor brand of the United States, RESOON ray speed International Holding Co., Ltd., Greater China operation headquarters, RESOON thunder speed 2013 autumn and winter new product Conference opened in Quanzhou, Fujian.

The free and aggressive brand tone, parity and luxurious product style attracted the enthusiastic participation and cooperation of nearly 100 ray speed dealers from all over the country, making this conference a great success.

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< p > "2013 will be a year of rapid development of RESOON thunder, and also the most critical year of RESOON thunder speed. It is also the first year of the pformation and upgrading of RESOON ray speed brand.

RESOON ray speed will work with the vast number of distributors and partners to dig the gold market for outdoor products in China and set up an example of outdoor industry brand. Mr. Ma Defeng, general manager of Greater China operation headquarters of the American Express International Holdings Limited, said he warmly welcomed and thanked the participating distributors and partners.

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< p style= "text-align: center > > RESOON ray speed to make a comprehensive combing of the 2013 autumn and winter new products, upgrading < /p >


< p > < strong > parity and luxury, RESOON ray speed makes outdoor products fast fashion < /strong > /p >


< p > as the most pure outdoor brand from the United States, RESOON ray speed has been infected with every Chinese people with its freedom, enterprising, courageous and bold brand attitude.

After three years of intensive exploration and practice in the Chinese market, RESOON ray speed has become increasingly clear and precise about the target audience and its brand positioning.

To this day, RESOON ray speed is fully advocating the brand proposition of "luxury enjoyment, parity experience", and actively promotes the concept of "cheap luxury", providing quality products and services to the vast number of Chinese consumers, especially the general public, and guiding free, fashionable and upbeat lifestyles.

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< p > according to the introduction, although China's outdoor products market is very large, it grows at a rate of 30% per year, but for now, consumers who can afford to play outdoors and afford professional outdoor equipment have certain economic strength.

So, how to meet more consumers in the country, how to bring them to outdoor experience and leisure lifestyle, this is RESOON ray speed pursued and continuously explored.

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"P >" RESOON Lei speed actively from satisfying the needs of consumers, put forward the concept of "cheap luxury", that is, advocating a civilian outdoor life, but without losing luxury.

"Parity" means that the equipment of RESOON ray speed is moderate and reasonable, which can be accepted by most consumers in the country, so as to expand the RESOON target. "Luxury" means that RESOON Lei speed equipment has high brand image, perfect research and development design, professional and leisure style, and gives consumers a kind of satisfaction and value embodiment, so as to truly achieve high performance price ratio.

Ma Defeng told reporters that this way can quickly occupy the Chinese market, let RESOON ray speed really go to the hearts of the general public.

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< p > < strong > RESOON thunder speed equipment upgrade, guide outdoor leisure mode < /strong > /p >


Reporters at the conference site saw that RESOON thunder speed 2013 autumn and winter new products not only improved the original "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "class" and "a target=" _blank "_blank" "P" > "clothing", but also added various outdoor accessories, including knapsack, "no", "hat", "hat", "hat", "hat", "flashlight", "kettle" and so on.

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< p > according to the introduction, RESOON ray quickly extended the spirit of freedom and enterprising spirit of Highway 66 to the design inspiration of this new product, and penetrated this spirit into highways, mountains, rivers and metropolis, leading the urban population to feel free and aggressive outdoor recreation.

A franchisee from Xinjiang is very optimistic about this product. She thinks that the 2013 autumn and winter new products give people a refreshing feeling, whether in style design or color matching, they are very high grade, and the retail price is also very affordable.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201303/26/20130326080315_sj.JPG "/" < < > >


< p style= "text-align: center > > RESOON" thunder shoes "wins consumers' favor by means of leisure orientation < /p >


< p > "in 2013, RESOON Lei speed systematically organized and categorized its own product system, strengthened the categories of shoes and clothing, and designed different styles and coloring colors according to different themes. At the same time, it extended other outdoor accessories products, thus enabling RESOON ray speed equipment to have an overall improvement. It also laid a foundation for the future RESOON to open stores and open stores."

Ma Defeng told reporters that RESOON ray speed 2013 autumn and winter new products have been recognized and praised by all dealers, and the number of orders has reached a new high! < /p >


< p > it is understood that RESOON ray speed will pursue more precise goals in the future and shorten the cycle of product development.

RESOON ray speed will establish a unified terminal control system, timely feedback to the headquarters of the terminal information, and analysis and processing, for the R & D department and decision-making department to provide a continuous stream of information and inspiration, and respond quickly, design more suitable for the current market trend of equipment, create outdoor industry fast fashion! < /p >

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