Spring Clothing Prices Fell Year-On-Year, Inventory Pressure Throughout The Year

The recent surge in temperature makes people feel that summer is approaching. After a recent visit to the market, it was discovered that this year's Spring clothes It has only been a month since it was launched. At the same time, unlike the previous years, the price of new spring listing has not gone up significantly this year, and some of them are still lower than those of the same period last year.

The industry believes that one of the reasons for the premature discount of spring clothes is that spring is too short in Chongqing this year. The more important reason is that enterprises have to face the pressure of inventory in the clothing industry. Discount sales promotion is one of the effective ways to clear inventory.

　 New prices fell year on year

Recently, we visited the department store and brand clothing store. In a shopping mall in Monument for Liberation, part of the spring. Women's wear The new discount season has already started.

A brand woman saleswoman, Miss Zhang, said that this year's new price is not much different from that of last year. shirt In fact, it was last year's reform. Last year the price was 699, and this year is 699. At the moment, it is marked 4.5, and some new ones are 20 percent off. It is not a holiday now. This discount is very difficult in previous years.

A famous female clothing brand southwest district manager, Mr. Pu told reporters that this year's new product pricing did not increase in previous years, but the total sales volume is equivalent to that of last year. He said frankly that if the price rise factor is set aside, if the sales volume fails to achieve substantial growth after the start of the discount season, the company's performance will surely be affected this year.

　 Stock pressure runs through the whole year.

Does the new price increase? Do you have a discount on spring clothes? Is the cost of clothing lower? A clothing company owner in the city says that the price of clothing is rising every year. Because the production time of new clothes in spring is "anti season", that is, the production began last winter, and the price of raw materials such as cotton at the end of last year has been relatively high, which will not cause a reduction in cost in principle.

Why do spring clothes, especially some brands, enter the discount season so early? The answer is: inventory pressure.

Since last year, the clothing industry's inventory problem has been plaguing the clothing enterprises. In the apparel listed companies that have disclosed the 2012 performance, 40% of the garment enterprises have declined significantly, and the inventory problem is the main reason. According to statistics, the total inventory of 33 listed apparel companies at the end of the three quarter of 2012 reached 45 billion 500 million yuan, an increase of 5.39%, a record high since 2008.

People concerned with the development of the apparel industry pointed out that price cuts, discounts and closing stores will become the main problems facing the entire garment industry in the first half of this year or even throughout the year.

The famous independent critic of shoes and clothing industry, Ma Gang, is expected to be in 2013. Clothing enterprise In the year of adjustment, many small businesses will be eliminated and shops will be shut down this year.