Fashion Designer Jin Yuanying

In just 10 years, she has worked for 4 international famous brands, eager to integrate the happiest life into the design. "I think fashion is to bring happiness to the wearer through beautiful clothes. Therefore, I always hope to be a designer who can bring happiness to people."

Jin Yuanying, wearing a cute pink checkered pattern, is from South Korea. She has a cute smile and a little shy. Her curved crescent eyes are full of affinity. She has been working as the chief designer for Yidifi in China for nearly a year. Every day, she enjoys the design work of integrating a high-quality lifestyle into fashionable clothes. She firmly believes that "we wear not only clothes, but also mood and life attitude."

　　 Brush is the source of happiness

37 years ago, Jin Yuanying was born in Daegu, South Korea. Because she has two brothers, she is a "hard to come daughter" who is loved by her parents. "My childhood is pure, innocent, romantic, and full of love. My father is my best friend. In fact, happiness is very pure. We can achieve different effects if we give different colors to the same experience. "

His parents are very busy with their work. Jin Yuanying is often sent to various interest classes to kill time. At that time, her favorite thing to do was to paint - she began to learn painting at the age of 8, tried to depict the imagination in her mind freely in different materials, and gave full play to Pisces' perceptual and fantasy nature. She also likes to make beautiful clothes for dolls, and even learned to draw the shape of sleeves without teaching herself, which is the most difficult part in cutting.

When she was in high school, Jin Yuanying had not touched a paintbrush for a long time, and her family also hoped that she could select science subjects or even study medicine. However, leaving the paintbrush and palette, Kim Yuanying felt "very boring". When she filled in the college entrance examination, she finally regained her interest and chose Lingnan University, South Korea, as a major related to painting clothing Department of Design. After graduation, encouraged by his father, he went to Italy to continue his studies. "Today, most of the design inspiration for everyday wear comes from Europe, and even if a teacher in South Korea returns from studying abroad, he still feels very different from himself. It is better to let every cell of the body feel and understand those very different things than to learn the knowledge that others understand. Find more ways to express yourself through more observation. "

Remembering that period of schooling experience, Jin Yuanying's most unforgettable thing is that the Italian clothing design specialty is classified in the philosophy department, rather than art, and the scope of teaching content is broader. "Korean tutors are just professors and do not provide practical experience. Italian design teachers basically have 10 or even 20 years of design experience and will teach more things that can be used in reality."

"The students in our class are also excellent. Most of them are now working for Gucci, LV and other international brands. We also often contact each other to discuss the current trends and the dynamics of their companies. They are a great asset I have."

　　 Creation is a passion deeply rooted in the marrow

When graduating, the graduation works of three people in the school were selected by an important FASHION SHOW at that time, and Jin Yuanying's works were also included, with the theme of "peace". Her design mixes silk with the fabric of the military uniform, and is also dyed with the colors representing the war, which is very powerful. This is this work, which made her become a famous Italian women's wear brand Blumarine when she graduated.

When she first entered Blumarine, as a foreigner, she was always afraid of the new environment. Anna, the founder, encouraged her to be confident and bold to realize her ideas. "Her words made me more confident. From then on, I made a decision in my heart to become a successful person like her."

After studying and working in Italy for five years, Jin Yuanying claimed that the local unique artistic temperament has penetrated into her marrow, and constantly exuded in her design. In South Korea and other Asian countries, the color is relatively single and often reused, which makes consumers feel boring. In addition, I also learned how to operate an international fashion show, which can only be learned by Italy, which is at the top of the world fashion. "

Over the years, Jin Yuanying has successively served as the design director of Samsung First Woolen Weaving, a large enterprise group in South Korea involved in clothing, chemistry and electronic chemicals, and Joop, one of the three top fashion brands in Germany. He brought back the knowledge and work experience he learned in Italy to South Korea and applied them to design practice. At the end of last year, she was invited to China again. "The sincerity and kindness of Hongdou Group from top to bottom moved me and made me stay." Her new career is the chief designer of the Yidifi brand.

"I like the romantic and feminine style. When I first came to China, what impressed me most was red. I have been thinking about how to show the most romantic red, combine tradition with modernity, and make women wear more fashionable. As for works, I love every piece of my own design."

Jin Yuanying said that her blood seemed to flow with an innate enthusiasm, which must be lit by painting and design. "Sometimes I am very tired, but I feel very happy when I see beautiful fabrics and colors, and then I think about how to use them to make the wearer more beautiful and happy."

　　 Inspired by good life

Jin Yuanying is here idf Mainly responsible for overall design, she tried to position the overall concept of Yidifi as "modern classic".

She added some British flavor into the original romantic style of the brand, which is similar to the elements of upper class aristocratic life, so as to further enhance the level of romance. "For example, OL style, sports style, party style, holiday style, to make a new lifestyle to enhance more people's enthusiasm for life."

"We will also try to customize the style according to the occasion. For example, in winter, when nobles love to ride horses, I will consider using the patterns and cuffs of that horse style; in summer, when people like to pretend, they can choose more colorful fabrics. In short, I want to involve in all aspects to enrich my thinking."

When not working, her greatest interest is travel. "Different cultures, travel and colors can bring me design inspiration. I found a porcelain with unique patterns on a holiday in Spain, which inspired me greatly. At that time, I thought why not use this pattern in clothes. Later, I designed clothes with this pattern, which was welcomed by consumers." In her eyes, cooking and clothing design are very similar, It is to mix different colors and different kinds of ingredients together to give full play to their nutritional value, beauty and taste. She often tries to make mixed food, so that the food of Italy, South Korea and China can appear on the same plate.

Today, Jin Yuanying is still trying to adapt to life in China, and her love of fashion design makes her ideal boundless and full of expectations for every day.

　　 Jin Yuanying Talks about Excellent Women

Don't lose enthusiasm, know how to love yourself, know how to help others, know what you want, be good at choice, not greedy. Just like Anna Molinari, the founder of Blumarine, who is the "noble" in my work, I admire her enthusiasm for work very much. Although she is busy from morning to night every day, she is always energetic and never seems to feel tired. Her assistant is tired and down, and she is still in good spirits. Her way of dealing with people has also benefited me a lot. It is she who taught me how to follow my dreams, and learn to respect everyone around me and be easy-going.

　　 Jin Yuanying

Fashion designer, 37 years old, born in Daegu, South Korea, Master of Fashion Design from the International College of Fashion Design and Marketing, Italy. His graduation work was selected by the most important FASHION SHOW at that time, and his first job was as a designer of the famous Italian women's clothing brand Blumarine. Later, he worked on design and creativity for Samsung First Woolen Weaving, Joop, RENEEVON, etc. Now, he is the design director of IDF, one of the five chain brands of Red Bean Group.