Tianjin'S Development Is Valued By Famous Brands All Over The World As A Place For Famous Brands To Compete

With the continuous decline of temperature and the arrival of Halloween, the new season of goods is gradually entering the market, and this season is also a good time for many shopping malls to attract or change brands. In order to seize the market brand More importantly, they have come up with different marketing methods, such as scientific and technological means, cultural implantation, etc., after agreeing with the strategy of "lowering the head and offering discounts".

New clothes

The sleeves of the clothes can answer the phone

When an incoming call rings, you can answer it by gently pressing the button on the left sleeve. At the same time, these buttons can control the switch and volume of music and other sound files... This is a design called ishark presented to consumers after an international famous brand appeared in the city. This cotton padded jacket can connect various Apple brand devices through the built-in lines, Avoid the pain of turning mobile phones on the street in winter. Although the sales price of tens of thousands of yuan cannot be accepted by everyone, this kind of clothing with scientific and technological concepts is no longer just news on the Internet, but into the real life of ordinary citizens.

With the continuous completion and opening of major commercial facilities in the city, the occupancy rate of international famous brands has increased significantly. In addition to the traditional fashion trend, it also brings various new clothing concepts to consumers.

　　 Marketing concept

Brand culture becomes a new highlight

"Our season's clothing design The inspiration comes from a book called "The Treasures of the Deep Sea", so the lining of this suit is printed with colorful patterns of sea creatures. " In a brand store in Galaxy Shopping Plaza, the cultural center, the salesperson is introducing the characteristics of clothing to consumers. "In fact, the pattern of the lining has no actual decorative effect on the wearing itself, but now consumers are increasingly pursuing personalized design and low-key luxury concepts, so" the story behind the brand "has gradually become another reason for Tianjin consumers to buy." She said.

In addition, many brands have also launched special services to attract consumers to the store. Activities such as on-site portraits, props shooting, and sound engineers playing CDs can be seen everywhere. Industry insiders said that most international famous brands rent separate stores, so they will have brand influence according to their own culture. Their form will also be different from the unified promotion activities of large department stores, which can bring different feelings to consumers.

　 　 Tianjin market

A place for well-known brands

In recent years, the city's commercial facilities have been under construction at the rate of dozens of projects every year. With the improvement of citizens' consumption level, the city is no longer a market that can be monopolized by more than a dozen or dozens of international first-line brands, Michael kors settled in Dongma Road and coach opened more than one store. A few days ago, Paul Smith, DKNY, Juicy Couture, TUMI, PAUL&SHARK and other brands settled in Galaxy Shopping Center, of which Paul Smith store is the first store of the brand in China.

As a pioneer in international brand management and distribution, an analyst from the Marketing Department of Hong Kong Junsi Group pointed out: "The development of the Tianjin market is valued by well-known brands in various countries, which can be seen from the fact that brands like Paul Smith set their first store in Tianjin and then opened stores in Beijing and Shanghai. In addition, some brand management enterprises once invested in Tianjin and withdrew from the Tianjin market. A few years later, when they return, they will find that Tianjin has undergone great changes. The city appearance and the purchasing power of citizens are different from each other. It can be said that it has become a competitive place for well-known brands. "