General Marketing Channel Decision Of Garment Enterprises

And developing new markets for new clothing channel decisions.

Indirect marketing channel.

General indirect marketing channels consist of several sales intermediaries, which mainly include sales agents or representatives, wholesalers, brokers, retailers, etc.

If the availability or after-sales service of a new garment is very important, or consumers often buy this new garment together with other products, it is more scientific to take indirect channel marketing.

If we take indirect channels, we are faced with the problem of self built or relying on the existing channels of distributors.

In cooperation with distributors, they have a sound sales system that can sell your products within a valid geographical area, thereby greatly expanding the scope of your product.

Some industry distributors will also increase their services on the basis of your products, such as cataloging local inventory, financial support, and providing local after-sales service.

But they are also distributors, which means that they should divide profits with you. They will also postpone accepting new clothes or accepting new clothes according to the specific market conditions of the products, depending on whether the dealers are profitable or profitable.

Improved and imitation new clothes.

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The appearance of these new clothes means that the products will enter the growing period and the competition will be intensified.

For newly entered manufacturers, it is advisable to follow up the sales pattern of new clothing. If we adopt some new elements in the construction of the channel, it will be better. This is not only suitable for its own strength, but also a reflection of differentiation.

The first barrel of gold will be reinvested in the market, and only one year has been used to establish its own unique distribution channel: exclusive agent system in the small area.

They first carried out experiments in Zhengzhou, Ji'nan and Zhangjiagang, and achieved positive results and valuable experience, then quickly spread out to major cities across the country, taking these cities as the center to attack cities and towns.

Their agents directly face consumers, products are supplied equally, agents do not allow each other to sell goods and cross regional sales, and more than 700 sales personnel are distributed throughout the country to help agents develop the market and supervise the market order.

This is a channel innovation, the effect is very good.

The marketing operation also used all the sales channels available to promote the new products. Not only did he sell the franchised organizations such as Lian Bang and China, but also put the new clothes into shopping malls, newsstands and online supermarkets, and jointly planned the "Sina express line" with sina to launch a hot sale in 8848.

Channel decision making for a new series of clothing or reduced cost clothing.

The sale of this new type of clothing will be adopted.

The established sales network is the resource of garment enterprises. One of the purposes of introducing these two new garments is to make full use of the existing resources and maximize the profit by using the marginal cost of the original brand and sales channel of clothing enterprises.

Haier, TCL and other large garment enterprises in China's household appliances industry spend a lot of money and energy to build their own unique sales network. After that, each new garment is sold in these networks, which greatly shortens the time from research and development to final consumers, and reduces costs and risks.