How To Make Up The Short Board Of China'S Garment Industry Experiencing Rapid Development

The journey of ten years has made great achievements.

Thanks to the rapid development of the national economy, China

The industry has gone through a period of rapid development.

However, we have to admit that most enterprises are pushed forward by the environment.

Most of the founders of garment enterprises, who were born in 80s and 90s twentieth Century, have seized the historical opportunity, and have achieved the success today by struggling with hardships and scale effects.

However, in the face of China's garment industry and enterprises, there are still some short boards which have been neglected and must be faced directly now, most of them belong to private enterprises.

Although the government has made great efforts to improve the development of private economy in recent years, private enterprises still face many difficulties and challenges such as the external business environment is not ideal, the financing difficulties of enterprises are large, and the cost of labor is rising rapidly.

The practice of opening the market at low cost and low prices, as in the past, has become increasingly impracticable.

When the external environment is no longer tender, entrepreneurs need to calm down and look for the endogenous driving force and growth advantage of innovation.

Therefore, "pformation and upgrading" has become a common topic in China's manufacturing industry, including the clothing industry.

This is not a empty talk or a set of words. For every business operator, it must permeate every aspect of the business operation.

The age of barbarism and the king of shops are fading away.

For the current clothing enterprises, it is urgent to find their own short boards and make up for them.

What is the short board?

Mentality is one of the short boards.

There is no denying that there are speculators in this industry.

They look at the real estate industry today to invest in real estate. They will see the stock market well and play a lot tomorrow. This is the performance of investment, brand and concentration spirit.

Pluralism is a good thing, but the old one is still the ultimate and dedicated to achieving professional excellence.

Entrepreneurs' mentality needs to move from "speculation" to "investment".

Professional knowledge is the two of short board.

It is undeniable that consumers are getting more and more mature, and there is a professional barrier in the garment industry.

Brand operators need to absorb some of them.

Knowledge of the field, such as culture, such as feeling or taste.

Brand operation is the three of short board.

It is undeniable that most of the owners of China's clothing industry can not be regarded as real clothing brand operators. Most of them are from production, wholesale and foreign trade. Many of them are still husband and wife, large workshops, and have not yet established a modern enterprise system.

They need to move from "management" to "operation".

For apparel enterprises, management functions are mostly done by departments such as administration, personnel, procurement, production, logistics and so on, while operations include product development, planning, promotion, display, buyer, director and other departments and duties.

Management is to improve efficiency. Operation brings profits to enterprises, and operation is more important than management.

The bottleneck that Chinese garment enterprises will encounter in the future is not management but operation.

Other industries have summed up a lot of management knowledge that can be widely applied. Human resources, procurement, production management, finance and other businesses have been standardized. Even if the management personnel of garment industry are in short supply, they can "borrow" other talents such as IT industry.

And operators must have professional, professional and industrial ability.

Product development, buyer, brand director, display, planning, promotion and other business professionals are currently lacking in clothing brand enterprises.

Whether garment enterprises can seize opportunities in the next round of economic development depends on the effects of restructuring, growth mode pformation and so on.

The slowdown in growth today may mean greater progress tomorrow.

Home should be full of confidence.

And how to truly implement the policies of encouraging and supporting the development of private economy should also become the focus of the government's work.