Dalian Clothing Should First Accelerate Its Brand Construction And Move From OEM To Original Brand.

After the 10 point, the citizens of the Xinghai Convention and Exhibition Center grew more and more. Just at the weekend, many people are rushing to the direct selling factory in Dalian, hoping to come up with inexpensive clothing.

Xu grandmother, who has just bought two pieces of autumn clothes for her granddaughter, told reporters that the price here is cheaper than shopping malls, and the choice is larger.

Collective appearance, super low price. As the twenty-third session Dalian The highlight of the international clothing festival, this year's Dalian geotechnical wear exhibition, the scale of exhibitors is more than the previous ones. The 300 standard booths are all in the form of special decoration. Among them, the 200 exhibition stands of the Dalian local famous exhibition area have carried out "refined decoration" in a unified way, so as to display the uniform of the clothing enterprises of provinces and cities in an all-round way so as to expand the popularity of enterprises and enhance the overall level of Dalian clothing. Cao Yang, director of the consumer products industry division of the Municipal Commission of letters, told us that the participation of local brands in this exhibition is very positive. There are 20 enterprises and 23 exhibition areas, all of which are displayed by the boutique gallery. There are well known Sang Fulan, Si Fan, Ren Ping, Ding te and Fu Ge. brand building Besides, some excellent young entrepreneurs have already started to make their own brands.

A professional tourist from Suzhou (costume designer) admitted that the design concept and marketing of Dalian clothing have made great progress over the past few years.

Progress has been made in progress. Some clothing new products and OEM dumping products still have insufficient promotional efforts, low market awareness and low price. Promotion And so on, Dalian garment industry upgrading and brand building is still a long way to go. Tian Ping, President of the clothing industry association, pointed out that at present, Dalian's clothing export is still dominated by OEM. Despite the adjustment, Dalian clothing enterprises are strengthening their own brand building, clothing export has been adjusted from the original 90% to about 67% now, but the 70% ratio is still amazing. Next, Dalian clothing enterprises should put brand construction in an important position, extend their tentacles to deal with fierce competition at home and abroad; OEM enterprises should pay more attention to the design and development of the R & D, market network and fashion trend, and accelerate the development from OEM to original brand.

In the interview, the reporter learned that the Dalian geotechnical wear exhibition has held five sessions so far that the aim is to promote Dalian local brands, strengthen the construction and market expansion of Dalian's clothing brand, and form the group advantage of Dalian's clothing.