Women'S Clothing Brand, Green Flower Language, Warning Clothing Manufacturers To Create Brands.

In recent years,

The foundry enterprise encountered many difficulties, the pressure of foreign trade or domestic sales, and the price rise of raw materials, which led to the serious squeezing of the profits of labor-intensive foundry enterprises, and the living space became more and more restricted and difficult.

As a result, many clothing enterprises played the banner of eating their own meals and earning their own money.

Whether to make a brand or how to make a brand becomes the problem of the OEM boss thinking day and night.

The pformation from foundry to brand creation and sales; from the past orders to the quality control, compression cost profit change to create value through the brand, it can be said to be a new field, therefore, if the understanding of the brand is not in place, the preparation is not enough, it is likely to lead to the next step by surprise.

The success of an enterprise needs a lot of reasons, but failure is only a fatal mistake.

Due to more than ten years of practical experience in the industry, the author has been approached by large and small business owners, and the boss of garment foundry enterprises is a typical category. They often neglect some problems and commit some low-level mistakes in the process of creating brands.

The author summed up his cautions as five commandments, and shared with the vast number of people in the industry.

Take a commandment for granted.

In China

In the past 30 years, garment processing trade has been developing rapidly, and it has maintained more than 10% growth for 10 consecutive years.

Many young and talented manufacturers of garment foundries have made great achievements in the world, and have made brilliant achievements in the eyes of others.

Just because of the past glory, the concept of entrepreneurship is already something in them.

Is it just a brand? Ambitious boss is not afraid to face today's pformation.

But there are two sides to everything.

Because of long-term roots in the field of OEM and export, there is not enough attention to the domestic clothing market, and the focus of operation is mainly on order acquisition and production management.

When it comes to other aspects such as brand promotion, market sales, after sales service and so on, the manpower, material resources and financial resources that need to be invested are often not accepted by ordinary enterprises.

Therefore, if the state of mind and ideas do not change, enterprises often misestimate their abilities.

When faced with difficulties, they will be defeated.

The two commandment is "too high"

Many garment manufacturers who are doing the customary contract decide to create a brand. The whole process of decision making is often casual and contains a lot of perceptual components. The boss likes to rely on his own experience to point out his ideas and think with his past orders.

Highly valued upstream suppliers and big customers, but they are slow to respond to the domestic information and trend trends. They are very critical about their inherent production capacity and quality. They are often concerned about the innovation capability within the enterprise, and the team members are accustomed to speaking and listening.

Therefore, a business owner must have a long-term strategic vision and a market strategy that can be implemented.

The three commandment is too loose.

Because of the lack of experience and talent accumulation in the creation and management of the brand, the owner of the garment foundry company can not conquer all of them. He usually invites all kinds of heroes to take up important positions in all departments of the enterprise.

Depending on the external force, this is true, but some business owners are interested in creating a space for these elites, and like to be a shopkeeper.

Many times, however, the success of brand management is rooted in the top decision-makers of enterprises.

Especially in the early days, the boss's participation is beneficial to the rapid decision making and heading control of the enterprise.

Because the real strength of professional managers remains to be verified, it is not always easy to get accustomed to the business philosophy and ideas of a certain category and enter different industries or fields, and they may not be able to fully understand the boss's brand undertaking.

Without authorization, "rule by doing nothing" often turns into "inaction without treatment".

The four commandment is too hard.

China is a big manufacturing country, and its spirit of hard work is well deserved.

But all this is quietly changing, and we all want to gradually break away from the label of "manufacturing" and move towards the road of creating brand.

From a certain point of view, brand is "virtual", and consumers buy a lifestyle or emotional sustenance.

Therefore, the boss of garment foundry enterprises needs to jump out of the pragmatic production mode in the past, learn the combination of virtual and reality, create a virtual and powerful emotional atmosphere, and add to their products or services.

When consumers are buying their own clothes, they will also consider their fashion styles and quality.

Whether the idea and temperament are consistent with oneself can highlight their taste.

It can be seen that the majority of costume OEM bosses, while maintaining a good tradition of pragmatism, must adjust their traditional input-output calculation methods and invest more in filling emotional vacancies in consumers.

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The five commandment is "sexual urgency".

When apparel manufacturers are determined to invest resources and create brands, they tend to have lofty aspirations.

First, give the boss his courage, and second, he can inspire the team and unite the people.

This is not wrong, but in the specific operation, many garment enterprises like to make ambitious development goals. It seems as if they do not set a goal similar to "three years leading brand of the same category".

But in fact, the growth and development of a brand has its inherent laws and requires a process of interaction of various factors.

And creating brands for many OEM enterprises is no less than re starting business, often in resources, talent and strategy.

This requires a lot of bad environment to experience grinding and polishing, so that the brand can gradually grow on the track of healthy growth.

Too eager to pursue success will only lead to spending money without rules and incoherent movements. At first, the momentum is like a rainbow. When a setback comes, it will be confused and frustrated.

Garment foundry

Once we decide to make a brand, we need to think and change more. We need to keep pace with the times, be good at changing the mindset, and need more market. We need a strong marketing team. We need to face the media, agents and consumers more sensitively. We need the same patience and perseverance.

Are you ready, boss?