Diversified Development Of Shoes Brand, Smoke Market In The Footwear Market

In today's big fish eating small fish, all the competition "games" are very realistic. Especially with the high rent and high cost squeezing, the competition between enterprises and enterprises is rising to a climax stage. From the terminal to the strength, from the brand to the price, the killing was very tragic. In China's footwear industry, this kind of fighting is everywhere, and no one can ignore it for the huge Chinese footwear market. However, how the cake should be eaten and the giants of shoe industry can use all kinds of tricks, from spokesperson marketing, event promotion to club interaction, and various patterns, and the emphasis of each brand marketing is also different, or selling function, selling fashion or selling culture.

　　 The selling points to seize the opportunity: brand Name

stay Shoe market products A large number of surplus today, the brand personality and charm increasingly appear. We are from large numbers. Shoe maker Some successful experiences have been found in the history of successful development, and some basic laws have been found. Behind all successful shoe companies, there is a brand name to support them. Therefore, it seems that after the reform and opening up has greatly improved people's living standard, it has also lifted people from the basic food and clothing problem to spiritual culture. The development of social economy has accelerated the pace of consumption aesthetics, and the progress of science and technology has provided the ability to improve the aesthetic function of products. Therefore, a revolution in production and management, which is pursued by aesthetics, is coming quietly, and the brand has come into being. Obviously, brand building must keep pace with the progress of the times. Different times, people's values and consumption needs are also different. In order to adapt to the psychological changes of people nowadays, enterprises are constantly exploring brand building, aiming at achieving the leap from product function to spiritual culture. By adjusting the management idea, starting from shoemaking, to brand integrated operation, from loose wholesale to brand monopoly and a series of means.

Therefore, it can be said that brand names are the elements of brand composition. It often reflects the core content of products, and is also the first hurdle for consumers to produce brand associations. Good brand names should be as concise as possible, and make precise positioning of product attributes and advantages. The interest and uniqueness of shoes are the guarantee for the widespread dissemination of brand names, and creativity is crucial to the lasting possession of brands in the minds of consumers.

Lenovo computer technology development from the characteristics of the industry, brand naming generalizes the industry's most essential needs of the development of the endless imagination and creativity, is a high degree of summary of the industry, but also for their own development provides a driving force and direction.

　　 Selling points: advertising slogans

Advertising slogans are short slogans which are used in advertisements for a long time and repeatedly in order to enhance their impression of enterprises, products or services. They should convey a long-term concept to consumers based on long-term sales interests. Generally speaking, they convey the selling points and persuasive messages of a brand in a single sentence, which plays an important role in the marketing process. Advertising language is the most important means of brand promotion, because it summarizes what consumers are most eager for, and shoe companies firmly grasp the uniqueness of the brand, and quickly establish brand equity.

No matter what form of advertising language, it is for brand sales. Nike's domestic sports brand has no dominance under the guidance of "JUSTDOIT". This simple and profound slogan is the perfect and concise spirit of sports. This firm and courageous attitude towards life has successfully created a fearless realm of Nike. Anta: I choose, I like; beast tyrant: Road, because I am different... These beautiful slogans are everywhere in today's Chinese shoe advertising.

In fact, in addition to constantly innovating in marketing means, and aiming at young consumer groups, it is necessary to change the marketing idea instead of the traditional "we say, they listen". The brand can make consumers participate in the experience through a large number of offline activities, no matter the product design is also the development concept.