Chongqing Silk Industry Encountered Difficulties, Experts Put Forward The Development Of High Value-Added Products.

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On the basis of the current shrinking profit margins of the silk industry in Chongqing, experts believe that the powerful enterprises in the city can develop high-end market with additional value by updating equipment, innovating products and enhancing brand names.

It is understood that in the 90s of last century, the silk industry in our city was the most brilliant period. The annual export earning of nearly eighty million US dollars was an important part of the textile industry in our city. Its industrial chain involved different links such as agriculture, industry and trade.

"Due to the rising cost and the lagging behind of brand innovation, the development of silk industry in our city is facing many difficulties.

"Yan Xiaoguang, Deputy Secretary General of the municipal government, said.

According to the statistics of Chongqing cocoon and silk industry association, the production of raw silk was 1591 tons in 2011, down 24.45% from the same period last year. The production of real silk was 2 million 464 thousand and 600 meters, a decrease of 43.73% compared with the same period last year. The total silk fabric decreased by 14.55% compared with the same period last year, and the production of silk was 5923, which had a significant decrease compared with the same period in 2010.

At the same time, the number of silk enterprises also showed a sharp downward trend.

Before the outbreak of the financial crisis in 2008, there were more than 70 silk enterprises in our city. After that, there were about 40 left over, which had been reduced to 31 by the end of last year, while only 21 were in operation, while the remaining enterprises were not optimistic. Most of the enterprises were in a state of loss.

How to break through the predicament? Wu Dayang, Dean of textile and Garment College of Southwestern University, believes that the market is dominated by low-end brands, and high-end products are not more than 5%, and raw materials and brand positioning are very asymmetric.

"Right now.

From the point of view of cognition and trust, it is mainly the crowd above the university culture and the monthly income of more than 8000 yuan. Therefore, it is suggested that some powerful brands should pform from extensive development mode to intensive and innovative mode by optimizing the structure and creating brand, and extend more to the high-end products with higher added value.

He said that through proxy, joint venture, acquisition of existing brands, or the creation of independent silk clothing brands, the integration of all kinds of resources, compression of low-end, expansion of the middle end, high-end pformation to achieve pformation.

Project Click

Integrating into Chongqing supporting development, signing Sichuan Xuanhan 4 billion 500 million

The Chongqing fair not only brings opportunities to the local counties and enterprises, but also sets up a "golden platform" for attracting investment in the surrounding areas, and Sichuan Xuanhan county is undoubtedly one of the winners. With the idea of "integrating into Chongqing's supporting development", the success of signing the contract is more than 4 billion 500 million yuan.

In yesterday afternoon, Sichuan Xuanhan county industrial project promotion and signing ceremony, Xuanhan county government responsible person said, Xuanhan is only 200 kilometers from Chongqing, Chongqing's rapid development also brought many opportunities to Xuanhan, "every year, we will participate in the Chongqing trade fair, we want to rely on the" golden platform "of Chongqing trade fair, vigorously inviting investment, building nesting Phoenix, promoting the development of county economy.

According to the briefing, the Xuanhan county government threw out 16 large projects to attract investment, and the total planned investment amount was about 7 billion yuan.

With the "integration of the development of Chongqing" investment thinking, the Chongqing Association also let Xuanhan county "full and return".

The person in charge said,

During the period, Xuanhan county has successfully signed 13 projects, with a total contract value of more than 4 billion 500 million yuan, and 12 yuan in the contracted projects.

"These projects are concentrated in the fields of petrochemical industry, coal electricity and metallurgy, agricultural and sideline products processing and eco-tourism. The introduction of the project will greatly promote Xuanhan's county economy and better integrate into the inland open economic system Chongqing is committed to."

The person in charge said.