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"China's Women's Shoes City" Chengdu &Nbsp; &Nbsp; Targeting High-End Business District Stores.

2012/4/28 2:55:00 111

Chengdu, as "

The capital of Chinese women's shoes

"Today's miracle has nothing to do with the long history of shoemaking.

Early in the Eastern Han Dynasty, young Liu Bei lived on shoes because of his poor family.

After his influence, the footwear industry in Chengdu has made rapid progress. At that time, the shoes of Shu people became famous "special products" in Shu Kingdom.

By the middle of the Qing Dynasty, the street has become a famous tannery.

Zhang Da, a native born in Jinhua Town, told reporters that 20 years ago, there were many shoe factories scattered around the golden flower and cluster bridge.

At that time, there was no brand awareness, so long as there was profit, any brand name was stickers.

At that time, all were hand made shoes, and there was no shoe making equipment. The quality of shoes was really hard to guarantee.

However, nowadays, the "women's shoes city of China" can see new tall buildings when they enter the park.

There are not only direct shoe city, but also leather shoes city, industrial supporting service area and office area. It is a large shoe leather industrial platform which integrates shoe leather industry trade, product research and development, personnel training, information and information and raw material supply five.

In the direct selling shoe city reporter saw, shoe city is very spacious, is divided into five levels.

The first to the third floor is the exhibition area of footwear products, and the four or five floor is the office area of brand enterprises.

The reporter walked around and found that there are more than 100 shoe brands in the whole direct selling shoe city, and every household has the latest, most preferential and most complete shoes.

Reporters also noted that, although it was Tuesday, but the shoe city to buy shoes, people in an endless stream.

A dealer told reporters that the construction area of direct selling shoes city is more than 40000 square meters. Consumers who come here will not feel too stuffy. They will encounter fierce business during festivals and holidays.

Brand voice domestic brand quality guaranteed

If you can tell off a few "Chengdu made" brand shoes, I don't know if you can blurt out a few.

It is understood that the brand of Chengdu such as the card, Ai Miner, sheme and so on are not only famous in the "women's shoes city of China", but also have some popularity internationally.

Today, the reporter takes you to know these "madeinchengdu" local brands.

Footwear industry

Feng Yonggang, chairman of the board of directors, said in an interview with reporters that CAMEIDO footwear has built a complete R & D center and production base in Chengdu and Guangzhou, with more than 3000 employees and more than 10 production lines.

It has been working closely with the US brand NineWest (Jiu Xi), EnzoAngiolini, CE, Joan&David, Italy brand EVERYBODY, Germany brand Tamaris, Australia famous brand ZU and Airflex, and its products are exported to the United States, Italy, Germany and other countries and regions.

At present, the brand has formed the strategic layout of North China, East China, Southern China and southwest, and has opened more than 400 brand counters or exclusive stores in more than 20 provinces and cities in China.

Speaking of the important factors of brand development, Feng Dong said categorically, "quality is the lifeline of products."

Because of this, the company has won many awards since 02 years ago, and in 2009, the company was awarded the title of "genuine leather shoes king" in Western China.

Feng Dong also gratified that he had opened 15 stores and counters in Chengdu, with an average sale of over 200 pairs of shoes in Chengdu every day, showing the trust of local people in the local brands.

Referring to the phenomenon of many brands in China, such as "selling foreign goods and selling domestic products", he said that from the perspective of product quality, many domestic products have no essential difference from foreign products, and even better than foreign products.

The real difference lies in the accumulation of brand influence, and this is a long and patient process. I believe that when the domestic ethnic enterprises gradually improve their brand building, there will be a world-wide brand with high brand value added to the upright "domestic products", and the phenomenon that the brand of the country will become a foreign brand will disappear naturally.

Feng Dong confidently said, "the development of the future will be faster and better, and eventually" Chengdu will be built ".

Brand shoes

Develop into "create in China".

At the same time, Gong Keyuan, director of the production and Research Office of AI min technology center, said that AI min shoe industry, which has set up a special store in Chengdu's important high-end business circle, is strict with the quality barrier.

Chinese women's shoes

The only product of the AQSIQ "export exemption" title.

It is reported that the inspection and testing center of the group company.

Invested nearly 2 million yuan to purchase leather color fastness tester, shoe wear tester, leather rupture strength tester and other testing and testing equipment.

At the same time, we constantly increase the testing content of raw materials and finished products, and strengthen the detection of formaldehyde, azo, fumaric acid two methyl esters, heavy metals and other chemical properties, in particular, require the suppliers of raw and auxiliary materials to provide corresponding test reports.

Reporters also learned that AI min in January 2001 in the footwear industry in Sichuan Province, the first to obtain import and export rights, export volume increased from 260 thousand U.S. dollars to 2010 exports of 31 million U.S. dollars, nine years increased 118 times, nine consecutive years ranked first in Sichuan footwear manufacturing industry, which fully demonstrates the quality of local footwear industry excellent products.

The brand also said that the company set up a branch in Dusseldorf, Germany in 2005, laying the foundation for enhancing the popularity of Chinese brands in the European market.