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Two Heavy Attack CHIC

2012/3/10 13:10:00 20

GB Brand Attack CHIC


Another classic reappearance of the "modern age"


- 2012 GB attack again


Following the 2011 Beijing Fashion Expo, GB launched another attack in March 2012, and spent another million to attend the China's most high-end and professional clothing fair, China International Clothing and accessories fair.

This year is also the second year for the GB brand strategy to enter Greater China, which is also a crucial year for the brand.


Although there is no shortage of exhibitions for China's garment industry,

along with

The scale of China's expanding garment market and the rising fashion position in the world are pressing for this year's high-end exhibition of various international brands, distributors and agents, brand buyers, chain corporation and shopping centers.

And GB clothing is seeing this opportunity, with innovative design ideas and brand management concept, this platform will build a window to use clothes as language.



"Young fashion, black-and-white classics" is the product positioning of GB brand. In the field of fashion men's wear, GB brand has sprung up, and the operation of brand strategy will play an important role in the market.

In this exhibition, the GB brand will take the industrial age of the modern age as the creative background, and take the Chaplin form art as the fulcrum, to reappear the classic innovation of the "modern era".

After nearly a few decades of history, people may have forgotten the old black and white value.

By analyzing different perspectives of black and white fashion and creating classics in classics, designers will inject new blood into the clothing industry. However, after 80 years of age, gradually known as the mainstream consumption power of the society, their increasingly strong consumption level has become a force that can not be ignored.

And the concept of consumption is no longer just satisfied with the pursuit of fashion. In their eyes, the concept of consumption is also reflected in the idea of choosing a brand, that is, expressing their individuality.

And GB

clothing

The product can aim at the psychology of this consumer group, and strive to create exclusive clothing, while meeting the market demand and complying with the market rules.


In the final analysis, for the highlights of GB clothing, it is more than just expression.

Clothes & Accessories

Changes on the surface.

It will be a deeper thinking of clothes, a practice of practicing deeply rooted clothing habits, presenting the new black and white fashion classics through such a high-end platform, presenting the audience's eyes in the true sense, depicting the different feelings brought by black and white, drawing the future of the color of clothing, and creating the modern era of GB brand.

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