Nine Rules For Clothing Display Help You Double Sales

(1) scientific classification

Majority Couture There are many kinds of business, which can be discharged according to age. The door is juvenile clothing, the middle is the youth clothing, the most is the old age clothing or children's clothing, or the left side is the middle price clothing, the right side is the high-end price clothing, and the inside is the place providing after-sale service. Scientific classification brings convenience to customer purchase and shop management.

(2) regular transformation method

Couture Management It is fashion goods. Every time a fashion has gone through, the appearance of the fashion shop should be refreshed. If there is not much change in goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.

(3) joint and convenient method

Put together a series of items that are needed by the same consumer, or put the patterns that are often matched together. If you wear a man's shirt, suit and tie, tie clip and so on, put the winter coat and hat, scarf and so on.

(4) cyclic repetition method

Some clothing styles are placed in a certain location for a long time, and no one is interested in the reasons due to light and the influence of the surrounding styles. When the clothes on the shelves are moved to the outside shelves, it will be more noticeable. By repeating the cycle and matching the new style shelves, the entire clothing store will give people a feeling of constant change.

(5) wardrobe combination method

In every season, the wardrobe of consumers is a brand new combination, with rich and orderly styles in various occasions, various uses and themes. With the accelerated pace of urban life, people need more wardrobe design services. Clothing stores can use this psychology when assembling goods, and they also add a domestic design service to the sale of goods. The combination can be divided into single person combination, couple combination and three family combination.

(6) decorative mapping method

In the clothing store to make some decorative foil, can be strengthened. Clothing products The theme of art impressed the customers. For example, draw some children's interest patterns on the walls of children's wear shops, put a bunch of flowers near the lovers' clothes, and put an animal specimen on top of the leather clothing store. But you must not make a noise in the decoration.

(7) model presentation method

Most fashion products sell directly to consumers. When people see beautiful displays, they think they are also so beautiful. This is an irresistible mentality. In addition to hanging display and shelf display, models can also be used for display. There are usually real person and dummy models. Beautiful salesmen can also act as models. The first commercial model in the world was born.

(8) winding streets and secluded ways

The ancients had beautiful verses of "winding streets and secluded places, Buddhist houses and flowers and trees deep". The layout of the clothing store is conducive to the customer's walking and keeps it going, giving people an engaging feeling. For deep shops, it is possible to design the passageways into S shape and extend them inward. For shops with square rectangles, customers can make more rounds through the arrangement of shelves, so that they do not have a glance at the store and turn around.

(9) effect should be used.

The first thing people see in the shop is an effect. This effect can be formed not only by the clothing style itself, but also by many other related factors. For example, playing music, lighting and projecting records are all related to the mood of the clothing buyer, and also to the taste and credibility of the store. Some big stores set up child custody stations, all in order to have good sales results. Large scale mirrors are installed in fashion stores, which not only expand the space of the shop visually, but also facilitate the fitting of customers.