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Mass Customization VS Customization

2012/2/13 12:43:00 10

Large-scale

The customization mode has maintained large scale and high speed.

High efficiency

The advantages of low cost make each customer have their own clothing of their own size and personality, and truly realize the "one to one" personalized matching. Far away in Nanjing, Xiao Liu has entered three sizes on the computer. After a few seconds, the three dimensions appear in the computer of the Beijing Western Style Men's wear pattern maker, and randomly generate more than ten different location sizes.

According to these data, the automatic cutting bed will cut the cloth into various parts of the garment, and each piece of cloth has already painted the position of the suture. The workers on the assembly line only need to place the stitches according to the position, so Xiao Liu's custom Western-style clothes are simply completed.

Mention "

Customized

"We often associate with noble service, high-end enjoyment and expensive price, but with the rapid development of Internet, customization is gradually becoming popular.

The brand men's clothing is a wholly-owned subsidiary of Beijing cool gentry dress and has been operating since October 2009.

As the founder of Chinese custom men's wear, the brand men's clothing combines the "customization" and "large-scale" with the support of the Internet and IT technology, and is creating a road of "mass customization" for clothing.

The custom mode created by the brand men's wear is actually a modern garment customization system composed of three parts: "intensive clothing pattern + standardized model + industrialization pipeline".

Beijing cool gentry

clothing

Huang Yuenan, general manager of the company, introduces that there are two types of customization: one is creative personality, the other is combination personality.

The former includes printing pictures on T-shirts or cups, embroidering the names of loved ones on handkerchiefs, etc. it has no rules to follow.

The combination of personality is achieved through the combination of different parameters to achieve personalized, for example, the basic parameters of a shirt are three, fabric, style and size, "fabric A+ style A+ size A" is a personalized, "fabric A+ style B+ size C" is another kind of personalization.

The mass customization of men's clothing is the customized service based on the combination of personality.

For more than 10 years, cool gentry dress has been focused on the customization of group costumes, years of customization experience, and has accumulated millions of volume sizes.

Analyzing the size of these millions of bodies, Huang Yuenan found that these data can be arranged into very spaced size groups. The size group contains all the dimensions needed to make a garment. Each set of sizes is actually a clothing size. Finally, three most common dimensions are found to represent this pattern. Customers can customize their sizes only by providing the three most common sizes.

After repeated tests, Huang Yuenan found that a clothing variety only needs about 3000 or so, and more than 95% of the people can dress properly.

Huang called this method of password customization (that is, the use of intensive clothing size instead of traditional custom tailoring method), which makes the traditional tailoring to digitalization.

However, the product design with only front-end products is not enough. Clothing production is a systematic project. The production and processing at the back end is the top priority.

The production of brand men's clothing is controlled by a full set of electronic equipment. Because of the support of efficient IT system, the brand men's clothing can find a balance between the individualization and low price.

Their self developed eTailor system (electronic tailoring system) has been used for more than 10 years, which ensures the accuracy of product scheduling, order arrangement and information pmission. Secondly, they use the CAD system to design and tailor, so the simple scene of the beginning of the article appears.

Huang Yuenan said that such a mass customization mode has maintained the advantages of large scale, high speed, high efficiency and low cost, so that every customer has their own clothing that only belongs to their own size and personality, and truly realizes the "one to one" personalized matching.

As a rising business mode, the mass customization service of the brand is still in the continuous exploration stage. Huang Yuenan said that his main task now is to continue to improve the system, cultivate the market, and not rush to make profits.

In his view, mass customization is undoubtedly the future.

market development

The direction of the brand has gone ahead.

His goal is to grow into a leading industry after 35 years.