D&G "Ban Ban" Revelation: Customers Need Equal Treatment

　　 D&G In Hongkong's Tsim Sha Tsui store, there was a strong reaction to the prohibition of people taking pictures outside Hong Kong. In the morning of January 8th, more than 1000 Hongkong citizens gathered outside the store to demonstrate. The gate of D&G was forced to close, and the business of neighboring shops was also affected. During the demonstrations, people gathered in Hongkong whenever there was a tour bus or a mainland traveler immediately drank and poured out, shouting "back up (back to the mainland)". Hongkong's discontent with D&G has spread to Hong Kong. Blood donation Mainland tourists.

Hongkong residents' dissatisfaction is understandable. After all, businesses open doors to do business, and every customer or potential customer should be treated equally. However, as a mainlander who often goes to Hongkong, I wonder why the mainland tourists are strong in purchasing power.

The annual summer and winter discount season has become the peak period for mainland tourists to come to Hong Kong. Luxury goods Clothing and cosmetics have always been top of the mainland tourists' shopping spree list. Because the luxury market in Hongkong is abundant in goods, fashionable and with favorable prices, the "Gucci" in the streets of Hongkong, with the left hand carrying the Gucci and the right-hand LV, are flowing in all directions. So people in Hongkong have an illusion that the mainland people are rich and the mainland people love to buy famous brands.

Regardless of whether the Hongkong people are right or wrong in their illusions, everyone is equal before commodities. Whether the mainland, Hongkong or foreigners, regardless of whether they have the desire to consume, and whether they have the ability to consume, businesses should treat each other equally. Doing business is a technical activity, which is much more than just buying and selling. For example, a Hermes handbag, consumers spend a lot of money not only to buy handbags themselves, but also a hundred years history of Hermes, a world-renowned brand reputation, as well as outside the store, before and after sales to enjoy. Honorable Service.

D&G this move is really not very beautiful. The passers-by took pictures outside their cabinet windows, which affirmed their display art and increased their popularity. On weekdays, the door of D&G's Tsim Sha Tsui shop is always waiting for a long queue waiting to enter the shop. The passers-by outside the window may cause pressure on the passenger flow management. However, is the brand big enough to tolerate a click of the camera? "Ban Ban" not only failed to relieve the pressure of the crowd, but also angered the people of Hongkong, which brought the mainland people to the trouble, and the sale and sale of D&G to the mainland. brand image The negative effects can be imagined.

The strong purchasing power of mainland people in Hong Kong is not necessarily inevitable, but because of the quality and preferences of the goods themselves. The mainland people are not necessarily buying luxury goods, but they benefit from the expensive consumption experience and customer service of luxury goods. Is it true that customers are not aware of the fact that customers need equal treatment?