Scientific Marketing Has Become The Only Way For Shoe Enterprises To Operate Successfully.

Terminal is the last link of product flow to consumers.

With the increase of the number of shoe stores, the competition of prices is becoming more and more intense. Many shops have been playing the "price war" at all costs in order to compete for their performance. They have been giving discounts and making special offers, though the number of sales has gone up, but their performance is not satisfactory.

Therefore, enterprises should get rid of price wars and turn them into value competition.

Not all customers choose low prices, but every customer asks for "value".

Because the closer the consumer is, the more valuable it is.

But at the same time, we should also understand that the functions of terminals are diversified, which are both sales and image display, can provide services, and can also be consumption experience.

The aggregation of these functions is often only the flagship store and image store of the core business circle of big cities. But in the three or four line cities, there are seldom such terminal shops that offer sales, display and experience services. Some of them are only one or two functional combinations, and it is difficult to fully display their advantages.

Therefore, in the three or four line market, the enterprise must break through the traditional way in the terminal operation, change the selection criteria of the terminal, and make rational use of the effective terminal, so as to separate the terminal function from the effective combination of different terminals.

Otherwise, as more and more

This terminal form is relatively independent, interconnected and even affiliated with service.

Traditional channels are responsible for sales, Super channels to shape images and provide experience, and communities or marginal channels can be used for service or inventory depletion.

The terminals not only interact with each other, but also form bundling advantages.

As we all know, science is the primary productive force. Therefore, scientific marketing has become the only way for terminal operation to succeed.

Operation is the key. Personnel are gateway, performance oriented goal management, combined with excellent terminal personnel to sell with full strength, establish a set of system of target management, so that the goal can stimulate the sales potential of front-line staff, so as to achieve the goals set.

First of all, we must clarify the target performance, divide the annual target into quarterly, monthly, weekly, and falling to the day. One day is divided into three sales schedules: early, middle and late. We decompose the performance of the period to the responsible person, set the task according to the sales level of the shopping guide, and track the whole performance of the terminal according to the target data.

When the partners of the terminal fail to fulfill the performance targets set, they must pform the pressure into power, and organize the analysis of the reasons for failing to achieve the goal at the regular meeting that day, and find a breakthrough.

The form of terminal operation is diversified, and the form of terminal affiliation can be diversified.

In addition to pure franchisee business or brand direct operation, we can also adopt "agent upgrading" and "joint venture".