Shenzhen Garment Industry Should Become A Brand Of "Shenzhen Quality"

Shenzhen Garment Industry Cluster Base, located in Dalang Street, has introduced 22 domestic well-known brand enterprises such as Masefield, Golis, and Fansino. It is estimated that the annual output value will exceed 30 billion yuan after all of them are completed and put into operation in 2013. Yesterday afternoon, Mayor Xu Qin went to the base for research and pointed out that the municipal party committee and government attach great importance to and strongly support the advantageous traditional industries, including the clothing industry Transformation and upgrading The garment industry is a typical representative of the transformation and upgrading of our advantageous traditional industries. We hope that the transformation and upgrading of the garment industry will take new steps, give play to the demonstration effect, and become a brand representing the quality of Shenzhen.

It is reported that the clothing industry cluster base is one of the nine traditional industry cluster bases planned and constructed by the municipal government. The planning began in 2003. The first phase of the industrial land is planned to be 1.08 million square meters, with a total investment of 360 million yuan. At present, the estimated municipal infrastructure budget of 210 million yuan has been completed. All the infrastructure and roads are in place, and 22 well-known domestic clothing enterprises have been introduced; The second phase of the headquarters functional area is planned to use more than 200000 square meters of land. It is planned to build clothing public service platforms, enterprise headquarters buildings, incubators, research and development centers and other projects.

Xu Qin inspected the site Clothing industry Gather the base, listen to the introduction of the development of the base construction and future planning, and understand the current situation and development goals of the clothing industry in our city in detail. "The clothing industry involves thousands of households and is a livelihood industry. It has made great contributions to the economic development of Shenzhen in the past. Now it is still an important advantageous traditional industry in Shenzhen and a typical representative of the transformation and upgrading of traditional industries." Xu Qin spoke highly of the important role of the clothing industry in the economic and social development of the city, and believed that the transformation and development of the clothing industry in Shenzhen had clear ideas The path is clear and the measures are effective. We have taken solid steps to enrich the connotation of industrial development and improve the level of industrial development: from the past single processing and OEM export to the creation of independent brands, to the simultaneous expansion of both internal and external markets, to the high-end chain of industries such as fashion creativity and cultural creativity, from simple manufacturing and processing to R&D and design Brand marketing and other high-end links are extended.

The construction of the clothing industry cluster base integrates the overall advantages of the clothing industry, drives the economic and social development of the area, and meets the needs of Shenzhen's industrial spatial optimization and integrated development of the special zone.

Xu Qin pointed out that Shenzhen, as an immigrant city, is innovative originality The city of entrepreneurship is most likely to be compatible with the essence of local cultures, and is most likely to reflect the rich connotation of multiculturalism in industrial design and clothing design. The clothing industry, which carries the achievements of culture, art, innovation and creativity, is very consistent with the concept and goal of building Shenzhen into a city of design and fashion, and has broad prospects for development. At the same time, the clothing industry is also an important industry to meet people's material and cultural needs, and plays a vital role in coping with the financial crisis, developing emerging markets, expanding domestic demand and so on. In the new 30 years, Shenzhen Special Economic Zone has undertaken the new mission and new requirements given by the central and provincial governments, and will strive to create Shenzhen's quality through innovative and scientific development. Among them, advantageous traditional industries play an important role. The Municipal Party Committee and the Municipal Government will continue to focus on supporting the transformation and development of advantageous traditional industries, including the garment industry. Through transformation and upgrading, the advantageous traditional industries will truly extend from manufacturing to the two ends of the "smile curve" of R&D design and brand marketing, win advantages in a new round of competition nationwide and even globally, and become a modern industry characterized by "high, new, soft and excellent" in Shenzhen system Important components.

Xu Qin stressed that the clothing industry cluster base should aim at the international first-class park, build with a high starting point and high standards, attract more global famous brands to the park with an international perspective and an open mind, speed up docking with international major brands, strengthen cooperation, and recruit talents, technologies and companies from around the world; Enterprises entering the park should be required to meet high standards in terms of headquarters functions, production scale and future planning; To implement the principle of intensive and economical land use and become a model of intensive and economical land use; It is necessary to combine the elements of assets, resources, capital and capital, give play to the guiding role of the government, fully mobilize the enthusiasm of all parties to build the park, and provide low-cost and high-quality development environment for enterprises in the park.