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Ming Guan Clothing Marketing Five Skills To Improve The Persuasiveness Of Salesmen

2011/12/5 17:34:00 26

With this case, many readers will laugh.

Actually in

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We often hear many shopping guides when introducing goods, language is rigid and rigid.

Like endorsement, it is not at all in their own words. Many times they are not very clear about what they are talking about, and customers may not even understand it.

Do you think such an introduction is convincing?

How can this language impress customers?

Not long ago, I gave it to a certain

Clothing brand

When I came to her center flagship store, the author said: "this is our new 2011 spring and summer money, the use of Mundell fabric, the use of nanomi technology." I said, "what is Mundell?

What is nanoscale?

Is it glutinous rice? "

I asked a little ridicule.

"I don't know," she said with a confused face.

The author said, "why don't you know, you are an expert," she smiled and said, "what experts, brick bricks, when training is like this, the product description is also written in this way," {page_break}

Because of this situation, I think the responsibility is not entirely in the sales staff, so how can we give the customer an excellent product introduction?

Now let's talk.

Its cobalt

Several points of view:

1, first of all, we need to set up a concept to introduce an excellent product to customers, not only the work of the marketing department, but also the participation of the design department and the marketing department.

2, at the beginning of the listing of the products, the company's design department should conduct a centralized product knowledge training for the shopping guide.

Here, I would like to emphasize that the staff of the design department should meticulously refine the preparation before purchasing training, take the shopping guide as a customer, and regard the training site as the site for sale (this is especially important).

Instead of going through the motions, it is not just to read the book, but to turn the costumes into a "vernacular" that everyone can understand.

We should focus on training in a simple and understandable way so that we can deal with customers freely.

Nowadays, many shopping guides are dry and obscure in introducing goods, and they are not convincing, of course, they can not stimulate customers' desire to buy.

No desire, no trial, no attempt, no business.

In fact, we can't sell the boards on the sales staff.

3, we sit together and take a day to put together the products to be listed.

Brainstorming, brainstorming together with training content, find out 1 to 2 selling points of products and form words.

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Carry out on-site presentation exercises for goods introduction.

4, if you are the agent, the franchisee's shopping guide, after class I suggest that you ask, when the boss gets the goods again, it is necessary to ask the manufacturer for a popular knowledge of goods, which is very good for your sales.

To sum up the above five points, it can be summed up as one sentence: good goods and yell.