Thanksgiving Opens The Shopping Season. The US Retail Industry Has Not Yet Come Out Of The Cold Winter.
At 24 local time, Americans welcomed the annual event.
Thanksgiving
And Thanksgiving has also opened the most important shopping season in the United States.
What is the performance of the US consumer market in this shopping season?
Can the relevant sales data dispel the worries of investors in the two recession of the US economy? Han Shu, an American correspondent in the world, told us about the atmosphere of Thanksgiving this year.
Reporter: as in previous years, Thanksgiving Day in the United States is a day for family reunion.
After enjoying a turkey dinner,
Estimate
Many families will choose to go shopping.
The media predicted that the number of Americans going shopping this Thanksgiving Day and the next weekend may be as high as 150 million, 10% more than last year, that is, almost half of the American population will embark on the road of sweeping goods during Thanksgiving.
This figure is no doubt encouraging businessmen, so a few days ago, their Thanksgiving campaign has already begun.
And the newspaper that was sent to my door this morning was almost two times thicker than usual, and I opened it, full of Thanksgiving shopping ads.
From the advertisement, the activities launched by some businessmen are very attractive, such as the target supermarket, the price of the 46 inch LCD TV is reduced by 45% than usual, and it is expected to cause a crazy rush. Many famous brands of clothing and jewelry are also sending advertisements. Some of the products will be priced at half price.
Supermarkets such as WAL-MART are also unwilling to lag behind. Many daily necessities are not as good as clothing, but they are very practical.
In addition, in order to fight for customers, the opening hours of businesses this year are earlier than last year.
Although the official opening time was "black Friday", many businesses opened the door on Thursday evening.
Wal-Mart
This year's opening time is 10 in the evening, and Amazon, a shopping website, starts a discount on "black Friday" from 9 o'clock pm.
The best seller of electric appliance retailer also opened from 0 a.m. on Friday, the first time that best buy has opened the door on black Friday in the past few years.
It can be seen that businesses are already strong enough to attract customers into their stores.
Moderator: we know that the new year shopping season has great significance for the retail industry and the American economy.
As you mentioned just now, Americans who have shopping intentions have increased by 10% over the past year. Does that mean that the US economy is improving?
Reporter: indeed, the new year shopping season opened on Thanksgiving Day is the most important shopping season in the US retail industry in a year. Basically, 1/3 of the retail sales are completed in the short span of a month.
So when Thanksgiving comes, businesses are watching the sales figures nervously.
It should be said that the sales of black Friday is the weathervane of the whole shopping season. If Thanksgiving sales are ideal, most businesses will usher in a prosperous Christmas.
According to the American Retail Association, retail sales this Thanksgiving season will be 2.8% higher than the same period last year.
But this figure does not fully show that the US economy is improving, because although sales will improve, the retail association says that this year's profits may not be as good as last year's.
Because many consumers are rushing to the big discount, if the discount is not enough, they will not sell, which means that businesses can only use their own profits to attract customers, rather "loss making money" means.
However, the economist at Wells Fargo believes that businesses will become more concerned because of reduced profits, so customers who want to find super discounts may be disappointed.
Some experts point out that retail industry is very important to the economy of the United States. So far, the unemployment rate of the United States is still high and the pace of economic recovery is unstable.
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