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2011 Autumn And Winter Luxury Costumes PK

2011/11/23 9:35:00 23

Fashion Advertising

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The development of high technology is right.

fashion

The most obvious thing is to make customers consume fashion faster, and even buy the order directly after watching the show.


Everything in the field of fashion is speeding up.

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The frequency of blockbusters is also accelerating.

The most obvious example is the big Burberry, which has launched advertisements on a monthly basis. For example, the 2011 autumn and winter series will have August, September and October editions.

Compared with the previous quarterly advertising, this way can not only show more new products, stimulate consumers' desire to buy more, but also better meet consumer needs.


  


 

 


Enabling gimmicks


In terms of quick response, Burberry can be said to have taken the lead in other big brands, but compared to H&M, the fast Street brand is still a lot slower.

The latter has always been on a monthly route, so that consumers always keep buying desire.


There is a gimmick about the degree of attention, whether big or small, are willing to help people with gimmicks or events to pay more attention to themselves.

Fashion circles are not lacking in gimmicks.

First, there was a male and female Andrej Pejic who was born out of the world, and then there was the "zombie boy" in the tattoo tattoo tattoo.


Andrej Pejic is by no means the first man in the fashion world.

Women's wear

Men are even more numerous, but before Andrej, we saw either Jingang Bobbi's strong shape, or simply operated on, like Andrej Pejic so natural that she was born to be a daughter.

Therefore, the fascination of fashion circles is also reasonable. Following the endorsement of Jean Paul Gaultier and Marc by Marc Jacobs, Andrej Pejic has become the weapon of Brazil brand Auslander to want to be Bo. The partner is also the topic of the "zombie boy" for its endorsement of the 2012 spring and summer series.

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The "zombie boy" is shocked by the tattoo of skeleton skeleton. The extreme aesthetic art such as him is absolutely free of the game that ordinary people can play. At the same time, it is controversial. At the same time, it is full of topics. It is not only popular fashion magazines, but also the Thierry Mugler 2011 autumn winter men's wear show, and has become the Advertising Spokesperson of Thierry Mugler2011 autumn and winter.


  


 

 


After 90 mold force


The fashion circle has always been very keen on new and old fashions. Although the Icon class super model gas field and influence such as Kate Moss and Giesel are not to be said, the big names headed by Louis Vuitton, Prada and Valentino have taken the lead to use the tenderness after 90 years.

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LV 2011 autumn and winter ad launched a total of 6 new faces, 5 of which were from young models of not more than 20 years old; Prada 2011 advertising blockbuster, in order to better explain the playful spirit, chose Frida Gustavson, Ondria Hardin, Dorte Limkilde, Kelly Mittendorf, Antonia Mittendorf and six models of young women to play the leading role.


Sit as sign Pose


  


 

 


If you take a close look at this season's advertising blockbuster, you will find a very interesting phenomenon: how many new models can be displayed in the posture of the model. Chanel, Fendi, Prada, Givenchy by Riccardo Tisci, Miu Miu, Alberta Ferretti, Ferretti, Miu, by, Givenchy, and so on are enough.

The seats also play from the sofa and chairs to the floor, cushions, tables, cars and even tracks.

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It's hard to give a clear reason why everyone chose to sit in the same way.

However, what you have to admit is that when models sit down and dress up from head to toe, you can easily find out which handbag they are carrying and what shoes they wear on their feet.

Compared with the charm of sexy temptation, which is popular in the past, sitting posture is relatively low-key elegance, but it can stimulate more shopping impulse.

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Join the weird camp


The beauty of fashion advertisements is so much that it's hard for people to feel fresh, so there are big cards starting to play differently.

No need to mention Marc Jacobs. No matter how serious and serious the spokesperson came to him, he had to explore his other side. This season's new spokesperson, Helena Bonham Carter, is definitely the representative figure of this line.


Vivienne Westwood and Lavin joined this camp this season.

Vivienne Westwood, the empress dowager, went to battle in person. In this season's advertisement, she played a fantastic drama running to the African prairie to spread the stall to the brand, and to learn the aboriginal man to put the bucket on his head.

As for Lavin, it is to let the Chinese clothes and beauty dress and the solemn supermodel jump up the "twisting dance" and freeze the weird Pose, which seems to tell you that it is time to put aside all the constraints.



  


 

 


  

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