Half Price To Enjoy The Big &Nbsp; Second Card To Seize The Middle End Market.

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The industry said that the secondary brand is the first-line brand.

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"Deputy card" to seize the middle end market

"A few days ago, I went shopping and entered a jeans shop that I had never heard of before. When I hesitated to buy it, the clerk said that the brand was actually another brand of another famous brand, and suddenly felt a lot of kindness and bought it immediately."

The day before yesterday, a lady who called herself "fashion control" said.

According to the industry, in recent years, the city has more than a number of well-known brands of sub licensed products.

Take DKNY as an example, this is the young vice card of the famous brand DonnaKaran. Although its main line brand DonnaKaran has not yet been stationed in Tianjin city, the sales of DKNY's stores has been very popular.

At present, there are several stores MAX&Co, in fact, is the Italy brand MaxMara's deputy card, MaxMara has a store in the friendship mall, the sales volume is also good, the consumer needs each other, has formed the first line big card matching the Deputy card's combination.

There is a difference between the "main brand" fabric and the "main brand" fabric.

However, the market's common sub cards are not all the top brands. More and more fast fashion brands are also launching their sub cards and entering the market. For example, the 6 brands of PullandBear, Bershka and ZARAhome, which are just opened by Shui Yu City, are the sub line products of fast fashion giant ZARA.

It was found that many civilian brands also had their own cards, and some of them could see the shadow of the main cards in appearance. Some of them could not distinguish completely from LOGO.

For example, many shopping malls can see la.go.go, is LaChapelle (La Natsu Bell) Deputy card.

In addition, there are many brands with different styles, different positions and seemingly irrelevant brands, which are actually produced by the same group.

Many Deputy cards in the mall do not deliberately mention their relationship with the main brand, but choose to cater for the market with independent brand strategy and image.

"Our main brands are mostly cutting and materials, and the energy of the sub line brand is focused on fabric texture, printing, water washing and so on."

A brand counter salesperson introduced this.

The shops of the day before yesterday discovered that many brands that were similar to the first line big brands were emerging in the market, such as Max&Co, similar to MaxMara, MIUMIU similar to Prada, and D&G similar to Dolce&Gabbana, although LOGO is not a big brand itself, but it is called the "second card" of the top brand in the industry.

Compared with the first line brand, the secondary brand is cheap and lacks the sense of design, so it is favored by young fashion consumers.