New Survey Report On Huaibei Shoe Market

Reporter's perspective: Huaibei feels comfortable and pleasant, and its commercial layout is simple and centralized. The four major shopping malls have formed a distinctive competitive feature.

Huaibei is rich in mineral resources. However, most of the higher income groups choose to consume in Xuzhou, and ordinary people choose to shop in the shopping mall. This has something to do with the distribution of local stores.

1, business circle

Huaihailu Road is the core business district of Huaibei. Jin Ying, Dingsheng and other four shopping malls are located at the intersection of Huaihailu Road and Xiangshan Road, which spread as a center and formed Huaihailu Road commercial street.

2. Store

Franchised stores are mainly sports brands, accounting for over 80%, mainly including: Lining, Anta, Adidas, Nike, Puma, Hongxing Erke, del Hui, noble bird, and Erkang sports.

Leather includes Daphne, shoe cabinet, Yi Kang, giant pie, flying ostrich, red fire bird, etc.

In the face of the competition between the four major shopping malls and shoe cities, the business of franchised stores is generally not good.

3, shoe city

The city has two big shoe cities and two shoe cities in Huaibei.

Among them, the big head shoe city more than 300 square meters, the position deviates from the Huaihailu Road main business circle, the management idea and the infrastructure need to be improved. The brands are: woodpeckers, p king, sharp step, bang Wei, Chiant, Jordan, Cartier Warren, apple king, rhino, Jinshan guest, Warren bag mouse, LAN Ji and so on.

Huaibei shoe city is more popular with local consumers. There are three branches in the urban area and its surrounding counties. The main store is located in the middle part of Huaihailu Road, with an area of 700 square meters.

In addition, the shoe Hall of the first floor of Hua Song International Shopping Center also belongs to the shoe city of Huaibei.

On the positioning, Huaibei shoes city is located in the middle and high end, including a strong second tier brand in China, Zhuo Shi Ni, Hao Xing, Tai Tai, Kangnai, BELLE, Goldlion, AOKANG, red dragonfly, Sunda, playboy, Montagut, and Mu Lin Sen and so on.

4, shopping malls

The four major shopping malls of Hua Song International Shopping Center, Golden Eagle International Shopping Center, Dongfang department store, and Dingsheng international shopping center are facing the trend of competition.

In the four shopping malls, Hua Song, Jin Ying and Dingsheng are all located in the middle and high end, but Dongfang department stores have won the customers' patronage at the moderate price, and the sales performance is the best among the four shopping malls.

The Eastern Department store has a wide distribution of shoes, and the first floor is a women's shoes area. Mon La Tino, city Sunday, kissing cat, Saturday, playboy, Hasen and so on are stationed. The two floor is men's shoes area. There are camels, famous Lang, crocodile shirt, bull, Hao Ben, Rong Pai, Bai Na, brandin, Shan Shan, apple, rhino, Saint Roland and other brands. The four floor is sports shoes area. Nike, Kappa, Hongxing Wordenka, Huahua childe, MIZUNO, Adidas, Zhengda, PEAK, Lining, and so on.

Hua Song exquisite shoe hall is on the first floor, and its brands are: Goldlion, playboy, Sanger, Europa, Hao hang, red dragonfly, Kangnai, fine fiber, Kangnai, Kangnai, etc. the five floor is sports area. Nike, MIZUNO, PEAK, PEAK, American Camel, Tianlun Tian, Lining, Kappa, new Bai Lun, lion brand and so on are distributed.

The first floor of the golden eagle is a famous woman's shoes. Its brands include: City Sunday, Baidu, he, Yi, Sheng en Xi, Saturday, Sophia, Daphne, Elena, Teenmix, lace, kamidoo, BELLE, 100 degrees, etc. the four floor is famous men's shoes, Goldlion, Leonardo, Pierre Cardin, kangaroo, Kangnai and so on. The five floor is mainly sports and outdoor brand, and has Puma, general gate, Chinese court, Columbo, Pathfinder, new Baolun, Lining, Puma, and so on.

The brands on the top floor include: he, she, Daphne, Goldlion, Hasen, camel, bath, brandy, Sheraton, Satchi, etc. the five floor includes Adidas, Lining, playboy, Nike, Puma, Zhengda, camel, and American lion.

Link: City profile

Huaibei is located in the heart of the four provinces of Jiangsu, Anhui and Anhui provinces and the Huaihai economic zone. The city has jurisdiction over a county and three districts (Xiangshan District, Du Ji District, Lieshan district and Suixi county). Lu Yu

The industrial structure with coal, electricity, textile, wine making and building materials as the backbone has been formed. It produces about 30000000 tons of raw coal and installed capacity of 2 million 100 thousand kilowatts per year. It is China's energy base, agricultural and sideline products production base and the national subsidence land reclamation demonstration area. It is also an important agricultural and sideline product base for grain, cotton, livestock and silkworm and so on.

Huaibei's consumer goods market flourished. In 2009, the total retail sales of consumer goods reached 10 billion 590 million yuan, 1.7 times that of 2006, an average annual growth rate of 17.8%, and the wholesale and retail businesses, accommodation and catering industries increased by 2 billion 941 million yuan, 1.4 times that of 2006, with an average annual growth rate of 12.3%.