Fashion Design Should Give Users An Experience

Du Yuzhou, President of China National Garment Association, once said:“ Product innovation It is China's clothing industry Innovation driven Only when product innovation becomes a widespread trend can the industry change the characteristics of quantity growth, that is, extensive development. "

In the past, enterprises often talked about two kinds of competitiveness: the first is the best practice Second, continuous innovation. Now these practices have become constant items in operation and management. Differentiation and breakthrough innovation will be new demands for enterprises to pursue success.

How to differentiate and innovate? The answer of the founders of SAP is to use "the power of design".

"The most innovative company in the world is also the most successful company". This is not an unexpected argument. Just look at the performance of Apple Profit growth It is 750% of its peers, and its stock price performance is 29% better than its peers. This makes us have to think seriously: what will happen with design? What is design? How do we design? How to do it differently?

In today's fast-paced era, design has infiltrated into every corner around us. It improves our quality of life, changes the rules of the business game, and leads us to a better future of innovation and sustainable development.

Tom Peters, the author of Pursuit of Excellence, said: "Design is so critical that it should be the agenda of every meeting of every department." In fact, design should be a topic worth spending time discussing at every board meeting. In the past two years, design thinking has become the daily work of many companies.

　　 The design should give the user a experience

How to design great products and provide services? Not just simple pure Abstraction. You must also truly and deeply understand the capabilities, needs, and expectations of users, and keep them in mind. To provide innovative products is to provide an experience, and the experience is what users care about most.

The realization of products depends on the product itself, and pure technology cannot be realized. Good technology+good design+good market can solve the problem of experience seamlessly. Good products must rely on good experience to win users' hearts.

To this end, designers should truly achieve and maintain their focus on experience, rather than being a slogan shouted by everyone. In fact, many Chinese enterprises, especially some executives, like to mention user experience all the time. Do they really understand and focus on user experience? Many times, the user experience they mentioned only includes the experience of using technical performance to improve efficiency, improve technical performance, and innovate technology. They never mentioned the design of behavior and process, and the satisfaction of user expectations.

We often see that the product design teams of many enterprises do not have a common product vision, or can be summarized as a clear experience strategy. At most, there is only a series of requirements and specifications to be completed. More typically, there is only a series of features (function modules) to be developed, and it is difficult to ensure a consistent and good experience in the process of design and development around the specification requirements and function list. The development of fragments tends to make R&D personnel pay more attention to details, technology, features and data than to the systematic process of experience and target users.

　　 Experience strategy Is a clear standard that affects all decisions about technology, features, and user interfaces. Whether in the early product design process or in the product R&D process, experience guides the team, and always ensures a user perspective to view product production.

Sustained innovation is an innovation from the inside out, which focuses on how to improve our existing achievements; The design thinking is completely from outside to inside, and breakthrough innovation cannot be confined to the box. The discovery of the real world and needs is likely to be different from our imagination. We must look at things from a comprehensive perspective and replace system thinking with horizontal thinking. Therefore, we must start with users and observe the same thing from as many perspectives as possible to discover all the facts and understand them.

In most markets, cost advantages and technical advantages may be temporary, and the acceleration of homogenization can only make these weapons shorter. To succeed in today's ever-changing and unpredictable market, enterprises need to re consider and structure their own strategies comprehensively. Instead of developing new products from the inside out, enterprises need to focus on processes from the outside to the mainland and start from the user experience. This is a new way of thinking and working, which can transform companies struggling in the market environment into innovative, sensitive and successful organizations. {page_break}

Design should be combined with management

Design is a goal oriented problem solving activity, a planning and realization based on product requirements, an imagination from the current situation to the future, an element of product appreciation, and a means to establish a complete enterprise identity. Therefore, designers should stimulate ideas, review and modify existing concepts, and seek constructive methods; Designers should be creative, analytical and communicative, and master technical knowledge and consumption trends.

In this sense, fashion design should not only stay at the aesthetic and cultural level of clothing, but also consciously incorporate design activities into the production and business activities of enterprises. Therefore, fashion design needs to bring management awareness into fashion design.

Similarly, in the fierce market competition, design has become the core of modern enterprise activities. This kind of design is not a personal and partial business. It has a strong impact on management in many aspects, such as organization, business process, and even enterprise strategy. Design has become the primary concern of management.

For a long time, design is the implementation process after the decision, and does not affect the strategy and direction of the enterprise. With the improvement of enterprises' requirements for integration and system design, designers are playing an increasingly important role in enterprises. Because system design has the function of central collaboration, rather than the later activities of single product development. The systematic design of enterprises and the planarization of management levels give designers more opportunities to participate in decision-making, become a member of the management team, and design has become a part of the decision-making chain.

Good design management not only produces excellent product design, visual communication design and environmental design, but also is a tool to convey enterprise goals. It visualizes and spreads enterprise goals to customers and the public. Fashion design considers the relationship between people and clothing, which is the main medium for customers to understand brands and enterprises.

As an enterprise resource, design can not only bring huge economic benefits to enterprises, but also serve as a management tool. Design management transcends the traditional departmental boundaries in enterprises and forms a more compact structure, which helps to establish integration advantages.

The design strategy of garment enterprises involves product design, corporate image, brand planning, marketing design, organizational arrangements, and is closely related to business strategy. Its purpose is to make the design planning of all aspects unified and coordinated.

The design department should organize all designs according to the design strategy. Each design activity has its own specific objectives. It defines the design positioning, competition objects, target market, etc., so that the design activities can meet the enterprise goals and market forecasts, and ensure the effectiveness of the products. In fashion design, every designer, every series, every product, every promotion image, every poster, and every shop window should have the same vision, idea, and business direction, be efficient in communicating, and have clear goals.

In the face of fierce global competition, the connotation and extension of design are constantly changing. As the most potential tool to deal with the fierce market competition, design management has increasingly become a purposeful and planned organizational behavior of collaboration between various departments. Professionals who have the ability to integrate design, management and operation and give full play to the role of design are necessary to improve the level of China's clothing industry and support the brand management of enterprises.