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Transformation And Upgrading Of &Nbsp; Ningbo Textile And Garment Enterprises Have Their Own Skills.

2011/10/12 14:35:00 32

Transformation And Upgrading Of Ningbo Textile And Garment Enterprises Have Their Own Skills.

Since its establishment in 1997,

Ningbo International Fashion Festival

It has been 14 years.

In less than 10 days, the fifteenth international clothing festival will be held in Ningbo.

"As a traditional dominant industry in Ningbo, a pillar industry in the local economy and a leading fashion industry in the whole country, Ningbo's textile and garment industry plays an important role in developing Ningbo's economy, promoting employment and social stability.

During the '11th Five-Year' period, the total output value of textile and garment industries above Designated Size in Ningbo increased by 16.81% annually, profits and taxes doubled, and exports increased by an average annual growth rate of 13.45%.

Zhou Xueming, deputy director of the office of the Organizing Committee of the clothing festival and deputy director of the Municipal Commission of letters and commissions, said: "in recent years, Ningbo's garment enterprises have been exploring the road of pformation and upgrading, which has made Ningbo gradually move from a large garment production market to a strong garment design market."

So what are the new changes and highlights of the textile and garment industry in Ningbo on the road of pformation and upgrading?

Recently, reporters visited a number of well-known clothing enterprises to explore their "

Transformation

The way.

Export rotation

For the domestic market

brand

Operate

Is the key

"On the one hand, the outbreak of the global financial crisis has caused many garment enterprises to lose a large number of overseas orders and inventory pressures, and export suffered" Waterloo ", forcing clothing companies to make adjustments to" export to domestic sales ".

But in another way, the financial crisis is also an opportunity to promote the pformation and upgrading of garment enterprises, prompting them to accelerate their efforts to build their own brands.

Core competitiveness

Zhou Xueming said, at the same time, the huge market of domestic sales has attracted the attention of enterprises. The emphasis on the export and sale of textile and garment industry has become a key measure for the steady growth of the whole industry.

At present, many textile and garment enterprises in Ningbo have set their sights on the domestic market.

Referring to the pformation of sales channels of "export to domestic sales", Li Rucheng, chairman of YOUNGOR group, sighed with emotion. "Spring is coming for clothing enterprises to make domestic sales of clothing."

Li Rucheng said that YOUNGOR's foreign trade and domestic sales accounted for 50% of the total, but from the second half of last year, YOUNGOR's foreign trade sales began to cut.

"The main reason for this is domestic sales.

profit

It is much higher than the profit of foreign trade.

Li Rucheng also cited, for example, YOUNGOR clothing, domestic sales of 1 pieces of profits, foreign trade to sell 5, last year, YOUNGOR's domestic sales increased by 20%, profits increased by 30%, sales reached 34 billion yuan.

In the interview with Limited by Share Ltd of Luo Meng group, Zhu Xulong, President of Luo Meng, briefed reporters about their pformation experience: "brand operation is the key in the process of" foreign trade to domestic sales ".

In the past, we paid attention to the improvement of quantity, and now we should pay attention to the "essence" of clothing.

Zhu Xulong said, "Luo Meng is not eager to pursue" multi brand strategy "at this stage. Instead, he focuses on the promotion of clothing brand value, continues to maintain the leading position of classic costume, completes his own brand, and marches into fashion apparel, further opening up the domestic market.