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"Fast Fashion" Catch Young People In Ji'Nan

2011/10/8 10:40:00 37

On the 7 day, C&A, H&M and UNIQLO, not far away from the south entrance of harmony square, are one of the biggest brand shops in the shopping mall.

In the past few days, these brand stores, like those of UNIQLO, ZARA and ZARA of Wanda Plaza, are still small everyday.

The world's four fast fashion brands soon arrived in Ji'nan and caught many young people.

On the 7 day, in the C&A shop of harmony square, many clothes priced at 39 yuan and 59 yuan are being sold on shelves.

Other clothing is not very expensive, a pair of jeans is only 200 yuan, and other costumes are only sold for more than 300 yuan.

The prices of goods such as UNIQLO, H&M and so on are similar.

Reporters noted that in these "

Fast fashion

Brand stores, most of the goods are priced between 100 yuan and 300 yuan.

In addition to the price, the display of these shops is somewhat crowded, the shelves are more dense, and all kinds of clothes occupy the shelves full of goods.

"There are many styles, and they are quite novel, and the price is not very expensive."

On the 7 day, she was just carrying two shopping bags in the hands of Ms. Meng, who had just walked out of UNIQLO Plaza, Heng Long square.

She said that many of her friends came to visit in the past few days, and they generally had some gains. "Buy one less and buy three or four more."

Reporters noted that customers who came to these stores were relatively young, aged under 30.

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"Sell well."

Harmony square

The responsible person told reporters 7 days ago that C&A, H&M and UNIQLO's three "fast fashion" brands were selling well among many brands in the mall.

Although neither the market nor the branding parties have disclosed the specific sales figures, according to a market person, the sales of the above brands reached more than 90 thousand yuan at the time of trial operation in harmony square, which is equivalent to the daily sales of their stores in many cities. "The opening time of the trial industry is only 10 to 15 points and 5 hours, but the shops in those days are relatively large, and they have been asked to postpone for another hour and then close."

It is understood that in November last year, from Spain's ZARA in Ji'nan Wanda Plaza, less than a year, the world recognized the top four fashion brands all settled in Ji'nan.

There are UNIQLO and ZARA from Japan in the Hang Lung Plaza. For the first time, harmony Plaza was introduced into Ji'nan from Holland's C&A and Sweden's H&M.

Yi bank

。

Reporters noted that these stores occupy the gold position of the shopping malls, such as ZARA is located at the west entrance of Wanda, C&A and H&M are not far away from the entrance of harmony square, and UNIQLO has an independent entrance to the south.

Moreover, the business area of these brands is about 1000 square meters, which is called the "Big Mac" of the brand shop.