China Expo's Perception Of &Nbsp; A Experience In The Development Of MICE Industry.

From the initial test of Energy Expo to the successful holding of the central fair, Shanxi has benefited greatly from the pulling effect of the exhibition economy.

The exhibition industry is called a barometer of the city economy. What changes has taken place in the exhibition industry in Shanxi?

For Yao Xiaohong, the China Expo was tense and busy.

As the customer manager of the Sales Department of Yingze guesthouse, she works hard every day from 6 to 8 o'clock every day to make her guests enjoy the best service.

After closing, she felt a lot of growth.

"Never seen such a large exhibition scale, never seen such a strong guest lineup.

The reception work of the China Expo has brought me a lot of experience. It is an important experience in my life.

The Expo is not "never seen" for the exhibition industry of our provincial capital.

This kind of exhibition, no matter who will be held, will be severely criticized by all sides.

Therefore, the China Fair is a great test for Shanxi, and a perfect test for the exhibition industry.

New start of convention and Exhibition

The exhibition industry in Shanxi started late, and after several years of cultivation, although it has held some exhibitions of different contents, the impression on the outside world is not deep enough.

Truly rooted in the hearts of ordinary people, is the first "coal Expo" in 2007.

Data show that the annual revenue of Shanxi Convention and exhibition industry accounted for only 7/10000 of the province's cultural industry revenue, ranking sixth in the whole country, and ranked the last in the central region.

The slow development of Shanxi's Convention and exhibition industry has often been mentioned as a result of its small scale and poor conditions.

An exhibition company has held some exhibitions in Taiyuan, but the results are not good.

The company official told reporters that because of the problem of venues, many businessmen declined to take part in it. As a contractor, he was very upset.

This exhibition, a provincial capital landmark building, is China (Taiyuan) coal.

According to the person in charge of the project, the level of construction technology, scale or material is not widely seen throughout the country.

On September 25th, Wang Qishan, member of the Political Bureau of the CPC Central Committee and vice premier of the State Council, gladly praised the "gymnasium and good luck faction" after visiting the exhibition hall of the Expo.

The exhibition hall is an important carrier of the exhibition industry. Through hosting the China Fair, Shanxi has gained more and more information. It has brought a good start for Shanxi's future economic development and pformation, and has also made a good start for Shanxi's MICE industry.

Today, Shanxi is more confident in organizing exhibitions, and the development of MICE industry is also in the limelight.

With the construction of ten major buildings, such as provincial sports center and new train south station, the hotels and guesthouses related to tourism have been upgraded.

More beautiful business cards

Convention and exhibition industry is regarded as a sunrise industry and smoke-free industry. It is not only a barometer of the urban economy, but also the most beautiful and vivid card in a region.

Chen Gang, vice president of the Asia Pacific region of the International Chamber of Commerce in the United States, came to China for the Expo. He met face-to-face with representatives of the Qingxu old vinegar Culture Park and Taiyuan Jinyuan Monsanto Great Buddha Scenic spot.

"These projects are very distinctive and potential."

He said there are too many opportunities in Shanxi's pformation and leapfrogging.

The manufacturing industry of Saitama Prefecture in Japan is well-developed and is looking for opportunities for overseas development.

In an interview with Mr. Yamanaka, Vice Minister of industry and Labor Department of the county, he expressed his first impression of Shanxi with three "surprises".

He said that Shanxi investment has an international perspective and is actively attracting overseas investment. It is hoped that Shanxi and Saitama can expand the scope of cooperation in private enterprises.

During the Expo, Shanxi's opening up to the outside world is becoming more and more famous.

Shanxi has many advantages and favorable conditions to speed up its development. It provides a broad stage for merchants from home and abroad to invest in Jin.

More and more international predators and world giants are paying attention to Shanxi and investing in Shanxi.

In the autumn of September, Shanxi attracted the attention of the world.

A total of 2342 delegations from 45 countries and regions took part.

Among them, there are 43 delegations from the state ministries and commissions, 110 delegations from the brotherhood provinces and municipalities, 33 from the central enterprises' delegations, 113 from the top 500 overseas and the leading industry enterprises, and 84 from overseas business associations and other groups.

After the China Fair, Shanxi truly felt the great potential of the exhibition industry.

I believe that after that, the quantity, scale, quality and grade of Shanxi Convention and exhibition will rise to a new level.

Strong pull effect

The exhibition industry consists of two parts: "conference + Exhibition".

It is like a mature economic chain with large span and large industrial linkage. It brings huge economic and social benefits by holding various forms of conferences, exhibitions and exhibitions.

In recent years, the exhibition industry has been recognized as a highly profitable business besides tourism and real estate, and its profit margin has remained above 20%.

From the Expo to the fair and then to the China Expo, our province obviously felt the role of the exhibition industry in boosting the economy.

Last year, the Expo was awarded a large list. The total investment of contracted projects reached 1 trillion and 400 billion yuan.

At the current China Expo, Shanxi signed a total investment of more than 2 trillion yuan, becoming the biggest winner in six provinces in the central region.

During the Expo, 16 thousand guests and businessmen from all over the world converged on the dragon city.

On the one hand, the consumption of exhibitors is two to three times higher than that of a holiday visitor, thereby stimulating consumption demand of goods and services, promoting the development of Commerce, catering and service industries. On the other hand, exhibitions, seminars, visits and other activities will inevitably bring benefits to the supporting industries such as telecommunications, advertising, tourism and pportation.

The economic pull effect brought by the China Games to Shanxi has been immediate. It not only stimulated consumption, promoted sales, condensed human spirit and prospered the market, but also brought huge information flow, technology flow, commodity flow and talent flow in the capital city, forming an economic group centered on exhibition activities.

A world exhibition magnate commented on the importance of the exhibition economy: "if an international conference is held in a city, it is like having a plane sprinkle money over the city."

We hope that the exhibition industry in Shanxi will see such a scenario in the near future.