A Number Of Listed Companies' E-Commerce Sites Are Half Dead: There Are No Successful Cases.

U.S. state electricity providers to stop business concept of electricity providers increased sharply

Mei Bang clothing announcement said it decided to stop electronic.

Yesterday, the national apparel listed company, known as "mus Bong Wei" and other famous clothing brands, announced that it decided to stop e-commerce business. The company set up an e-commerce website at the end of last year, 002269.

In explanation of the announcement, the United States explained that e-commerce needs huge investment in resource allocation such as logistics and distribution, marketing resources and information systems.

At present, if we continue to engage in e-commerce business, the company's overall performance and shareholders' interests are hard to guarantee.

Less than about 60000000 yuan a year.

Insiders say that the serious shortage of investment is the collapse of American state clothes.

According to the 2011 semi annual report of Smith Barney, the performance in the first half of the year increased by more than 8 times, while the company did not disclose any specific data for its revenue.

In terms of the estimated sales of US $10 billion this year, e-commerce sales are expected to be less than zero.

Although electronic commerce has been suspended this time, the company said that the suspension of the business did not involve disposal of assets, nor would it increase the company's expenses.

The company authorized the original e-business platform to be a wholly owned subsidiary of Shanghai Huafu Investment Co., Ltd.

In recent years, some traditional clothing enterprises have built up an e-commerce platform by themselves. However, due to the lack of relevant management and internal control, the management of their supply chain channels is chaotic, resulting in mutual erosion among channels, which has been a drag on the company's performance.

Up to now, there is no successful case of traditional industry entering e-commerce in China.

Some enterprises choose to outsource the electricity business, or directly store the online store on the professional platform.

For example, BONO, an independent brand e-commerce website founded by 002154, is in a state of no death.

Unwilling to spend money is hard to succeed.

Why do these traditional industry giants grow up in e-commerce?

On the one hand, the head of a large clothing e-commerce website in Southern China said.

On the other hand, in the current capital war of electric business enterprises, many enterprises are holding the money of venture capital in "big gambling". They not only build their own logistics system, but also play a big role in price war.

In contrast, traditional enterprises mostly use their own funds, holding the mentality of "less money and faster results", and look at the hot electricity providers who are not willing to spend money, and are often at a disadvantage in the early days of competition.

The US state said that the lack of large-scale investment limits the development of the electronic commerce business in the US.

The core of e-commerce is business.

In the same mode of electronic commerce, besides the product factors, the electricity supplier mode simply moves the merchandise to the Internet simply, and does not develop a unique consumption experience mode for the electricity supplier channel. The homogenization phenomenon is also very serious.

link

Electricity supplier business risk

No less than traditional enterprises

Data show that only about 20% of e-commerce enterprises in Shenzhen can be flat or profitable, and the fate they face is not much different from that of traditional enterprises.

Statistics show that 30% of e-commerce in Shenzhen.

"Only those enterprises with traditional resources can survive."

Monren believes that the real future of China's e-commerce development lies in the pformation of traditional enterprises with mature products and certain staff size to Internet marketing. Online retail of individual shopkeepers and large B2C platforms is not the mainstream of e-commerce in China.