Barbara First Preempted The Shanghai Children'S Wear Exhibition

What's the big move this year, Barbara, famous for "childhood is not the same"?

According to the latest news, Barbara has decided to take part in the seventh Shanghai International Children's clothing and supplies fair, which will be held in Shanghai Everbright Convention Center on 11-13 November. (hereinafter referred to as "Shanghai children's Wear Exhibition").

As the only large-scale children's wear professional exhibition in the second half of this year, Barbara will be landing with new products.

In China, children's clothing industry is a bare gold mine.

Xu Bo, general manager of Barbara, estimates China

The mold will reach 100 billion by 2013.

The children's wear market is coming to blowout growth, attracting many spectators who are licensed to enter.

But at present, the number of children's clothing brands in China is large, but the volume is not large. The market share of single brand is not more than 1%.

At the same time, the rapid reshuffling of children's clothing brands is also the trend of the times. After ten years, there will be only a few leading brands left.

Therefore, the domestic children's clothing enterprises are in the process of making efforts. Every brand has the opportunity to become a market leader, and competition is white hot like "dog days".

In order to occupy a favorable position in the future children's wear pattern, we must step by step at the moment.

In the face of endless business opportunities, it is better to wait for the door than to take the initiative to take part in the exhibition.

According to Barbara's experience, there are many exhibitions every year. Choosing the exhibition can save manpower and financial resources and make the brand find a springboard.

"We are very cautious about participating in the exhibition," he added. "We only participated in two events this year.

One is the &lsquo in the first half of the year; the Beijing Clothing Fair ’ one is the &lsquo in the second half; the Shanghai children's wear show &rsquo.

This is not the first time we have participated in ‘ Shanghai children's Wear Exhibition ’ this is a very good platform.

A few years ago, we came to ‘ Shanghai children's Wear Exhibition ’ successfully opened up the domestic market; now balbala has become a leading brand of children's wear, and continues to attend the exhibition to maintain its influence and consolidate its brand status.

"Shanghai children's Wear Exhibition" has been regarded as the "vane" of the Chinese children's clothing industry. Since its establishment in the past ten years, it has continuously launched the leading brand and explored the growth brand for the Chinese children's wear industry.

According to the organizers of the exhibition, the current brand of children's wear is actively participating in the exhibition. Everyone is watching each other and worried about being overtaken by their opponents. This is mainly due to the extraordinary influence of "Shanghai children's wear show" in the industry.

This year's "Shanghai children's wear show", Barbara also played a big role in the exhibition hall will be arranged two booth for the audience — — originally, in order to meet the different needs of exhibitors, the organizers set up B2B and B2C two special areas this year: the first floor of the exhibition B2B special area for professional buyers, new product release, brand image display and business negotiation; exhibition two floor B2C area for public buyers, in the way of brand sales will be grateful to consumers.

Asked the sponsor responsible person, why does Barbara value the exhibition so much, the other side gave three reasons: "first, ‘

Located in ‘ based on Shanghai, radiating East China ’ target group directly refers to China's most fashionable and affluent Yangtze River Delta ‘ Gold Coast ’ it is the best platform for children's clothing brand to open up the domestic market, and it is the bridgehead of the high end market in the Yangtze River Delta.

Secondly, ‘ Shanghai children's Wear Exhibition ’ high degree of internationalization, is China's only international children's wear brand exhibition, overseas exhibitors accounted for more than 30%.

Dares to dance with the top international brands, highlighting our strength and integrity. This brand aggregation effect is very beneficial to brand development.

In addition, the organizer Shanghai foreign trade and Business Exhibition Co., Ltd. as a &lsquo, &rsquo of China Fair, has a large number of foreign databases and overseas buyers recruitment channels, which is also very important to expand brand influence.

The selection of counterpart exhibitions and attention to every exhibition is the experience of Barbara's participation.

Looking back seven or eight years ago, when Barbara took part in the "children's Wear Exhibition in Shanghai", who would have thought that it would rewrite the industry pattern of Chinese children's clothing today?