In The Era Of Wan Dian, The Clothing Industry Should Improve The Performance Of Single Store.

In accordance with the economy Law When the per capita GDP reaches more than 3000 US dollars, it is the most vigorous period in the garment market. The current Chinese clothing market is equivalent to that of the United States in 60s and 70s. In that era, the United States was born with a number of popular brands, so now China is also faced with the opportunity to create popular brands. We ideally believe that China's clothing The market will bring 20 years golden period to China's domestic demand brand.

Is the Chinese market really as big as the international market? How big is the Chinese market? Let's take a look at the data. From 2008, 2009 to 2010, we saw China's brands: Li Lang, 2492 stores in 2008, 2561 in 2009, 2885 in 2010; seven wolves, from 2700 to 3200 shops; and Kappa, Mei bang, Lining, BELLE... All the same.

The average annual income of these stores has not changed much. In view of this, the performance of China's clothing brands in the market is still showing extensive development. Because the easiest way to develop is from the expansion of the shop rather than the expansion of the shop. Single store Improvement of performance. This is actually the particularity of development, which is related to China's urban structure, reaching 8500 outlets. In fact, it has opened the store to the town level.

Behind this view is that China has entered the era of Wan Dian. This "Wan Dian" is unimaginable and unimaginable to Europe, but this is brought about by China's special market. Both opportunities and challenges -- our single store performance, one thousand shops still do not reach ZARA 1/10 shops. Because ZARA a shop does 1 hundred million in a year. Sale It is worth considering.