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Shenzhen Has Become The Benchmark Of Garment Industry: "Exhibition" To "Exhibition".

2011/7/20 13:08:00 57

Shenzhen Clothing Benchmarking Exhibition

According to Shenzhen City

clothing

The industry association released information that as of 2010, the whole industry in Shenzhen achieved output value of about 150000000000 yuan and exported nearly ten billion dollars. A number of domestic first-line brands with core competitiveness have been developing steadily, and industrial clusters have begun to take shape, and the value creation ability of brands has gradually improved.

At present, there are more than 2500 garment enterprises in Shenzhen, more than 350 thousand employees and more than 1000 independent brands, and the products sell well to more than 100 large and medium-sized cities in China.

The clothing industry in Shenzhen has gradually formed a complete and perfect industrial system and gathering advantages. There are more than 100 famous brands of fashion brands, such as the four industries, such as the four industries, such as the four industries, such as the four industries, such as Max, Phil, art, Hui, O, Jesse, von snow, Yi, Hong, Fuan, Ma Tian, AI, AI, Mu Lan, Ying ER and Jesse.

Brand is the symbol of strength of a region.

brand

Next development is also crucial.

Shenzhen garment industry is gradually changing from traditional dominant industries to high value added and high cultural content fashion and creative industries.

In a domestic city and a type of shopping malls, the proportion of clothing brands in Shenzhen has reached the highest proportion of 50%, which has firmly established the leading position of Shenzhen's clothing industry in the domestic first-line brand, and has had a certain impact on the international stage.

"Shenzhen clothing, especially women's clothing, is in the forefront of the country in terms of design concept, style innovation, fabric selection, processing technology, marketing and so on."

Shen Yongfang, President of the Shenzhen garment industry association, said that the current Shenzhen women's wear, the new cycle has been shortened to two weeks, the fastest one or two days will introduce new models, innovative design capabilities far ahead in the country, and with a large quantity, variety, new style, good fabrics, fine workmanship, excellent quality characteristics gradually formed its own style, leading the trend of domestic fashion trends.

Shen Yongfang said that at present, more than 75%.

Shenzhen

Clothing companies use 5%~15% as a design, innovation and R & D Fund.

Design, originality and independent innovation have brought a steady stream of power to Shenzhen's brand and industry, which has led to the leading position of Shenzhen women's clothing brand in China.

Shenzhen's original fashion designers emerge in an endless stream. They have made high-profile appearances in the domestic fashion design field, and have won frequent awards. For example, Shenzhen designer Luo Zheng and Liang Zi have won the highest award of Chinese costume design -- the Golden Summit Award.

The group of fashion designers in Shenzhen has become an important force to enhance the visibility of Shenzhen's "design capital".

Design and brand as signboards

Adjusting the industrial structure and changing the mode of economic development has always been the top priority in the work of the Baoan District government in Shenzhen. Accelerating the pformation from "foundry manufacturing" to "design and manufacture" and "brand manufacturing" has become an important direction for Baoan District to pform its economic development mode.

The "big wave Cup" China Women's wear design competition will further tap the Chinese original design strength, help Shenzhen women's wear brand selection and design talents, reserve and enhance the design strength, expand the popularity and influence of Shenzhen women's clothing in the whole country, promote the Shenzhen dress adjustment and upgrading, and further pform to the knowledge intensive, creative oriented, brand management and high value-added fashion industry.

Shen Yongfang, President of Shenzhen garment industry association, said that the big wave cup Chinese women's costume design competition is the first year this year and will continue to be held in the future.

Competition

It has strategic significance.

After decades of accumulation, there are already a large number of excellent leading enterprises in the field of Chinese women's wear. They have made outstanding achievements in the deep excavation of original design strength, the shaping of brand culture and the leading of fashion lifestyle.

However, their achievements are often not easily understood by the public. Many people still hold the stereotype of "clothing industry is manufacturing".

The "big wave Cup" women's costume design competition hopes to show the design strength and fashion culture of Chinese women's clothing, so that more people realize the fact that "women's clothing industry is a creative and cultural industry".