Providing Goods That Consumers Need Is The Key To Support The Development Of Group Buying Enterprises.

What products can support? Groupon Development?

In the days when group buying was in flood, mass homogenization competition made the group buying website bogged down in the "suicide" development.

Which commodities can support the healthy development of group buying websites? There may be one thousand answers in the one thousand person's mind.

In fact, the reason is very simple. Although group buying is a new business model coming from the United States, it is still goods and services that end up with consumers. This is in line with the core of traditional retailing. Therefore, providing consumers' goods should be the key to support the development of group buying enterprises.

What does the consumer want? Rigid demand goods is undoubtedly the first. As a result, the group buying project of "94 yuan to buy 100 yuan mobile phone recharge card" came into being. Facts have proved that it has attracted a large number of users, and has achieved very high sales. But in the long run, this development is not healthy. Because selling a piece, you need to pay 3 yuan, the more you sell, the more you will lose. Losing money is not a long-term plan for businesses.

Wang Jifei, a famous scholar, put tradition in his book "demand is king". Economics The unidirectional allocation of resources from demand to demand is improved as a two-way allocation of resources and needs. From this point of view, the healthy development of group buying websites is neither a resource for merchants to rush to group buying websites, nor a "rigid demand" imposed by consumers on group buying websites. However, after the group buying enterprises understand the needs and integrate resources, they will make a two-way rational allocation of the two. Exclusive group purchase projects and differentiated group buying services may become a life-saving straw to save group buying from homogenization.