Chinese Family'S Luxury Circle Cries

Chinese enterprises take the opportunity to purchase large quantities of foreign countries.

"We have signed a purchase of 100% with the Duke family, the owner of the French Le Lang restaurant.

In the depression of European economy, Chinese enterprises took the opportunity to acquire large quantities of foreign luxury brands and become their owners.

Coincidentally, earlier, COFCO's COFCO wine industry limited also signed a takeover agreement with the French port of Bordeaux, becoming the first Chinese wine company to purchase the Bordeaux winery in France.

In addition to a special liking for wineries, the Chinese also cast their sights on Italy's old yachts.

Not long ago, Qingdao Nautic Star Marine acquired Cantieri Navali di Lavagna (CNL) through its Italian company ProMarine Service at a price of 13 million 100 thousand euros.

Behind the welcome and boycott

Many people have not forgotten the failure of Chinese companies to get PRADA equity last year.

But since then, the Chinese have not stopped stepping into the international luxury industry.

For these acquisitions or shares, there are only two responses to international luxury brands: to cater for or resist.

It is clear that the former owner of the Fort Worth was welcomed by the acquisition of COFCO.

At the handover ceremony, the old seventy year old man was very happy.

This year, when COFCO bought the winery in France, Bordeaux stressed that the acquisition was different from the previous OEM acquisition of the domestic wine enterprises. COFCO's acquisition of the French winery was a comprehensive production oriented acquisition. Chi Jingtao, vice president, said: "we participate in the winery wine production process and management process, while studying the management methods and production techniques, including the development process of the traditional wine industry in France, which is very meaningful for the development of China's wine industry."

In fact, many French Chateau owners have mixed feelings about Chinese acquisitions. The two different attitudes stem from the different situations of the wineries acquired by China.

According to foreign media reports, in January this year, after three years of hard negotiations, an entrepreneur in Dalian finally succeeded in buying the Chateau de la Salle in Bordeaux.

However, Bordeaux has complained about this pile trade.

"I have never seen such a business.

They think buying a winery is like buying a bag of candy! "

Chateau de la Salle former owner Patrick Etineau complained.

He accused the Chinese company of ignoring the content of the contract after they bought it.

Without the injection of new capital, production can not be carried out.

Etineau told local media that with the arrival of the 2011 grape season, the company has not yet invested half of its money in pruning the grape branches.

"My greatest wish is to brew good wine and know it, so I shouldn't have sold it to them at first."

Chinese have a bad reputation in the international luxury industry, especially in respect of tradition and pride.

In fact, it is not just from similar events such as "buying no money", but also because of the low quality, counterfeit and cheap labels that "made in China" represent for a long time.