Footwear Industry Prudently Leads The Development Of &Nbsp; Try To Return To EU Market.

May 23rd European Union leather shoes for nearly five years

"Every 4 to 5 styles, the style is more unified, only a slightly different material among different styles, suitable for water production operations."

A few days ago, a famous brand leather shoe in the EU was butted at a shoe company in Shishi.

The person in charge of the company said that this is the first letter of intent signed by the company and Hungarian merchants at this year's Canton Fair, and it is also the first European company's orders for exporting in recent years.

Before that, for about 3 years, they did not take orders from Europe.

"Orders like this can be reduced to about 10 containers per month, with an estimated annual volume of 1 million pairs."

Statistics from Shishi Office of Fujian entry exit inspection and Quarantine Bureau show that from 1 to April this year, the 983 batches of footwear exported from Shishi port were worth 44 million 529 thousand US dollars, representing an increase of 5.9% and 11.8% respectively, of which the EU exported 390 and 14 million 34 thousand US dollars, up 25.4% and 13.6% respectively over the same period.

Multiple production processes need to be adjusted.

However, not every company is so lucky after the EU market door is reopened.

Just because of the estrangement of 5 years, Shishi casual footwear enterprises have generally had a strange feeling about the EU shoe list.

In the early stage, there were still a large number of European Union casual shoe orders looking for partners in Shishi.

Mr. Shi, who has not been in contact with EU buyers for 4 years, has admitted that he has been unaccustomed to production, technology and management.

"We only dare to undertake a large container every month."

He said that in the past, even during the peak season, five or six large containers could be produced.

Behind this change is not only the worry about the change of raw materials and exchange rate, but also more concerned about the re regulation of the market.

Unfair measures have not stopped

Since 2006, the European Union has imposed a maximum anti-dumping duty of 16.5% on leather shoes imported from China. Many European businessmen in Quanzhou's leather shoes and casual shoes enterprises are divided into two factions: one is the middle and high end customers, they continue to import leather shoes from Chinese companies, and 16.5% of the high tax rates are sold by way of price increase. The other group is the lower end customers. Because of the high tax rate, the original Chinese shoes orders were pferred to Vietnam, Indonesia, Malaysia and other countries.

"It can be seen that the order of the latter group of merchants is the possible increment of our shoe enterprises in the future. Considering that after 5 years of cooperation, these businessmen have formed good cooperative relations with suppliers from Vietnam and other countries, so it will take some time to wait for these orders to float back to China."

Most Shishi shoemaking enterprises believe that for many years they have not followed the shoes list of the European Union. Production, technology and management must be adjusted adaptively. Due to the high requirement of "Europe alone", this adjustment will not be completed overnight.

"Although the anti-dumping duty has been abolished, some monitoring measures have not stopped, such as the weekly monitoring of unfair behaviors, the investigation of government subsidies, and the changes in the standards of shoe inspection.

These may affect the paction at any time. "

The Shishi Footwear Association predicts that this year will be a tentative return to the EU market.