Jiang Xiaoxi: Safety Factor And Price Determine The Success Or Failure Of Children'S Wear Brand Development.
The children's wear market for school-age children is known as the most difficult cake in children's wear market, so it is still the blue market of local children's clothing.
Even behind the attraction of huge profits, it is also many.
Brand of children's wear
The operator is a hot potato.
The development is uneven. Preferences vary widely. Problems such as fabric, color, style, size and price can not be well understood.
However, through interviews with several families with school-age children and their confusion and opinions on the purchase of children's clothing, it is easy to see that the law is obvious in the choice of clothing for children of the right age.
I believe that as long as brand product development follows the law of demand, the key to Nuggets is found.
The price, safety factor and style are really hard to grasp for the brand designers who aim at R & D clothing products, but these three points are not difficult to answer in the demands and opinions of individual consumers.
According to the above interview's choice of children's clothing, we can see: first,
Children's clothing
It is urgent to solve the problem of excipients and safety problems.
Brand children's wear
Second, the leisure and light sports style children's clothing has gradually become the necessary clothing for school age children; again, bright and bright colors are very popular. It needs to be emphasized that the trend of the international trend of the season also significantly affects the color of children's clothing. Fourth, children's suits are often not favored by the salaried parents. Because the upper and lower parts of the body are not easy to match, they are the key points of the problem. The key point is that children's preferences become the key to parents' choice. Finally, although the average household can spend more than 2000 yuan per year on children's clothing, most of them will not exceed 5000 yuan, which also determines that the price of popular children's clothing can not be too high.
- Related reading
- Daily headlines | The Application Of Cotton Futures Listed On Zhengshang Was Approved, And The Market Participants Said It Was "Three Positive".
- Fabric accessories | Textile And Garment Industry In The First Week Of January Weekly Report: Cotton Production Further Concentrated In Xinjiang
- Fabric accessories | 43 Textile National Standards, 5 Textile Machinery Standards
- Fabric accessories | Nanjing Glass Fiber Institute Holds The Academic Exchange Meeting Of "High Performance Fiber And Composite Materials Industry Innovation Center"
- Fabric accessories | This Year, Akesu Textile Industry City Will Achieve 7000 Jobs.
- Instant news | The Imperial Palace Taobao Make-Up Products Upgrade All Over The Line, Cross Border Product Positioning Is A Problem.
- I want to break the news. | The Beauty Of Apple'S Stem Cells Is Not Ambiguous.
- Company news | Shares Are Auctioned, Busen Shares Or Re Owners
- Daily headlines | Shaanxi Quality Supervision Bureau: 3 Batches Of Wool Cashmere Cold Clothing Products Are Not Qualified
- Instant news | French Lace Manufacturer La Perla Has Been Bankrupt. How Long Haven'T You Worn Lace?
- 伟海拉链：立民族志气 创世界名牌
- The NDRC Requires Oil Companies To Guarantee The Supply Of &Nbsp; In Principle, Suspend Diesel Exports.
- Mcdonald'S Business Paradox: It Is Full Of Flaws But Ranks 500.
- Discussion On Healthy Development Of Cotton Industry In Dezhou City Of Shandong Province
- La Feng Mei Wears A Creative &Nbsp, Giving Summer Day Some Joy.
- The Central Parity Of RMB Increased By Three Times &Nbsp, And The Market Outlook Was Expected To Fade.
- This Year'S Increase Is Nearly 2%&Nbsp; The Renminbi Has Climbed 3 Consecutive Days.
- The Classic Love Of People All Over The World: Only Oreo
- 棉价真的受伤了
- Discussion On The Relationship Between Clothing Brand, Value And Wearability