Nike Builds The First Running Concept Store In China With Free Horse

"Self riding horse" running concept store opens

April 12th, recently,

The "running horse" running concept store not only sells running products, it also provides consumers' experience including "Solution+Service".

Its unique services include:

A special treadmill is set up in the shop, not only can running friends use it to test shoes, but also can make running posture analysis to choose the right ones for themselves.

To provide NIKE+ related product trials - this product not only records individual mileage, but also directly relates running data to www.nikeplus.com, the world's leading running community with nearly 4 million members.

The NIKE+ platform will also be used to organize running competitions.

A two week running salon is run by professionals to guide runners, such as running food, preventing running injuries, and improving their running performance.

Shop assistants can help runners to register for domestic running competitions, so that runners can be invited to join the marathon race with like-minded people.

From basic running shoes to high-end running shoes equipped with state-of-the-art technology, it provides the most complete running series for runners at different levels.

In the construction, operation and maintenance of this store, Nike has provided all-round support from software to hardware, from products to services.

At the opening ceremony, Qi Kaige, vice president of Nike group and general manager of Greater China, said: "Nike is a company that started with running products. We have been providing the most outstanding products and the most comprehensive service for runners.

In the United States and Europe, running has become a symbol of life style; in China, we are striving to popularize this healthy lifestyle.

"This store embodies a completely new concept: we not only sell products, but also publicize the way of life.

Nike is very professional in this area, and we are very happy to cooperate with Nike to create this concept store.

Chen Hai Xin, the founder of the "free horse" runner organization, said.

From the busy training, the long distance runner, snow white, visited a brand new shop and said cheerfully, "I know that there are such stores abroad, but I didn't expect China to have such a store.

The reason I like it is that all the designs here are from a runner's point of view, and this experience is unique.