Zhang Rui, Deputy Editor In Chief Of Netease: All Human Suffering Is Entrepreneurial Opportunity.

March 9th,

Zhang Rui said he was disgusted with the phenomenon of domestic entrepreneurs' plagiarism. He pointed out that "many entrepreneurial and innovative institutions have strong ability to imitate and learn. It is very good to observe foreign countries if they are great, very cool and cool applications, and even VC will tend to this trend."

"New applications will not be done by the portal. In the new application area, we suggest that you pay special attention to some new technologies and needs that are not met."

Zhang Rui pointed out that "new and unexpected needs, all kinds of human suffering, are opportunities for future Internet start-ups."

On the 7-9 day of March 2011, the second China 3G Industry Fair was held at the Pazhou Convention and Exhibition Center in Guangzhou, China. It was the first industry exhibition led by the government in charge of the 3G industry in China.

During the Expo, the 2011 China mobile application software industry summit was held in 8.

Tencent technology as the General Assembly designated strategic partners to fight the whole process, Tencent micro-blog designated the exclusive micro-blog platform for the full range of live broadcast.

The following is the pcript of Zhang Rui, deputy editor in chief of NetEase:

Moderator: Thank you for your wonderful sharing.

The following is a speech by Mr. Zhang Rui, deputy editor in chief of NetEase. The theme of his speech is the opportunity of portals in the mobile Internet era.

Zhang Rui: Good morning, everyone! I am Zhang Rui from NetEase. The theme of today's speech is: the choice of mobile Internet business.

I want to share with you a story, which I heard others say. A mother took his son through a candy store. There was a boss in the candy store. The boss saw the boy was very cute. He took a candy box to the boy. He said, "you go to catch the candy yourself. Even after three times, the children didn't move. The owner of the candy store himself grabbed a hand to catch the child."

On the way back, my mother asked, why didn't you grab the candy just now? The child said, "my hands are too small, and the boss's hands are big."

I say the reason for this story is that many people may be entrepreneurial children in the process of entrepreneurship, and the door may be the owner of the candy store.

To do things that the portal does not do, and to do things through the portal, it may be a topic we often talk about in the field of mobile Internet entrepreneurship. The theme I share with you today is what the portal's thinking in mobile Internet is, what things they may do.

First, they will do what they have done before. Every successful company will rely heavily on it.

Second will do relatively mature things, for example, micro-blog has done many things before the portal is done, but the portal has not been reflected very quickly. When other companies are relatively mature, the portal may intervene, and each household will do something relatively mature.

Third will do the core advantage of things, in the mobile internet field Baidu will do search, Tencent will do Tencent client, sina will do Sina micro-blog, NetEase will do our own mailbox, will do the core advantage of the matter, because this is his price, and he can not miss the place.

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Fourth, we will do what our competitors have done. Among all the Internet products today, I will choose you to do this thing in an Internet based company. I will do other things, but the portal is not, the portal is the thing that competitors do, and for example, the attitude of micro-blog, Sina micro-blog did not get up, our attitude and devotion to him were different, but Sina must be done.

Fifth, we will do something of scale oriented. In a sense, the first priority for a small enterprise or an entrepreneurial organization is to make profits. First, the portal will not be the first and will do some large-scale things. They will not choose the vertical domain or subdivision, especially in the initial stage of Internet.

Sixth will also do platform oriented things, open, platform, many times is to open the name, the actual platform, what is the platform? The platform is the road, the portal platform is more lively and more active.

On such a platform, we hope that we can become the future users of mobile Internet and hope that users can gather on this platform.

Specifically, what will the portal do? The portal will do, and the portal will do what the portal wants to do.

The probability is different, and what we must do will basically be achieved. It is mainly the existing main business mobile immigration, that is, the portal now has some of its main businesses, and will certainly emigrate the current users from the PC Internet to the mobile Internet.

What will be done? There will be some mobile expansion of the existing leading businesses. If the first is his survival line, the second is the existing advantages, and the mobile Internet will continue to strengthen.

The third block is the PC Internet can not be achieved, and hope to be able to achieve in the mobile Internet, for example, some platforms and large-scale applications.

Those are portals, which are what the portal will do, and those are not what they want to do.

We will see that there will be some news clients last year, such as portal news. When all portals take the news as a strong and powerful launch, the third party is not necessarily a good choice to be a news client.

Second reading aggregation, in the tablet computer has a very famous software on Facebook, Tencent just out of Tencent love to see, NetEase also read NetEase, I know another portals are also developing, next month will also be on-line, these consulting and reading client will also do for the portal, because resources in his hands.

Every year we spend more than 1 billion signing large and small media, sign the publishing house. Before signing the contract, it is all above PC, WEB, and now we are all moving to the mobile Internet. These things must be done by the portal.

For example, Sohu will do video and audio client-side because their strategic direction and resource focus are already there, so why not do it? It's the existing main business mobile immigration, and this portal is what we must do.

What the portal will do is the mobile expansion of the advantage projects, for example, the social clients. This part of the client is very interesting. Social networking is the great pain in the portal. For example, Song Zheng's classmates used to be in the Tianya, and now they are also engaged in social networking. Before the portals have traffic without users, we have a lot of traffic, but there is no need to log in, there is no interaction between the users, all WEB2.

0 and WEB1.

0 almost, from the beginning of the blog to the present micro-blog, the portals are making efforts to expand the social direction.

But the driving force and investment level of each family are not the same. In the field of social networking, basically the gateway is the focus of all resources invested in the past three years last year, this year and the sex year.

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So the social class client will also exert great efforts to the portal. Sina micro-blog's client and Sina micro-blog third party platform, the third party to Sina has made a large number of clients, Tencent is also a large number of springing up, so we will make a lot of efforts on the social class mobile client end.

The second is the communication client, Tencent's QQ, and the WeChat recently released by Tencent. These communication classes are also very important applications for portal business, because these areas are the most basic functions.

That is to say, communication is a very basic and basic function on the Internet, which is what many users have to do.

In this field, I think the portal website will also be very concerned.

The third is search. Search is also a basic business, and it will also work hard for the portal.

So this is what the portal will do. Once the resources are available and the conditions are ripe, the portals will make great efforts. In a sense, if the first thing is to be done, it is possible that many resources will expand in the future.

As an innovative enterprise, an entrepreneurial organization, if we invest heavily in this field, we must consider the issue of the portal.

If the portal wants to do it, it will not invest in resources, but it may be a future direction. For example, e-commerce, such as cloud services, cloud storage, cloud computing and even middleware, Tencent is now doing some middleware efforts. This market is huge, and the platform is huge, so it may become the direction of scale selection in portal selection.

At the same time, different portals will have different characteristics. They will have other thoughts. For example, application store and application store are also a big platform, and they can also become a channel.

For example, mobile phone security is a huge market in the future. In this field, there may be a large number of mobile Internet organizations. When we analyze and judge this problem, there are other popular applications, such as NetEase, which have been used in Japanese, and Japanese applications are not our directional efforts. However, when part of the cost is relatively small, we are willing to put some energy into doing it. In fact, there may be an opportunity for me to know that one of our competitors is now doing NSC, and another is making mobile payment, which are some applications of the relatively hot door, but the portal will not put more emphasis on it, because it is not mature enough, though it is not mature enough.

In those areas, the portals will not enter or do not have much energy, and the direction of entrepreneurial and innovative institutions should be. I listed some of them.

The first is the game. Apart from Sina, everyone is playing games, but in the mobile field, the growth space and future of the game are very large. This cake is big enough, so the game area is definitely a larger direction in the future.

Second, there are some extensions to native functions, such as the fact that there are a lot of photos taken by mobile phones, and so on, so that customers who do such a functional expansion will not do so. Because these clients do not rely too much on the existing advantages of portals, portals have three advantages, the advantages of first capital, the advantages of existing platforms, the advantages of technological strength, and the three advantages of portals in the field of native application development, which can not play a large role. Its capital, platform and innovative institutions are not much different.

If the websites we used to do are not at the same starting point, they will have many opportunities in entrepreneurial and innovative institutions.

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This software is a regional service type software, a vertical roaming cat, stray dog, around the area to do the stray cat, stray dog owners search, there is also the host's exchange, we now see that even though portals occupy a large volume of China's Internet traffic, but from the perspective of advertising revenue, it has not accounted for a great deal. We see a lot of vertical web sites, regional class website performance is very good, in the PC Internet era, vertical class website and regional web site potential may not be greater than in the mobile Internet era, because mobile Internet because of mobile regional, 24 hours online, and natural social communication function, so it will have great opportunities in regional services and vertical services, and the future growth is very strong. The third is vertical services.

There are also new applications that portals will not do. In these new applications, new application areas suggest that you pay special attention to some new technologies and needs that are not met.

Personally, I hate the plagiarism. Many entrepreneurial and innovative institutions are very strong in imitation and learning. There is such an application abroad. This application is great, cool, romantic, and can be introduced into China. Even VC will be inclined.

I think so. I suggest that you pay attention to some new points, for example, some new and unexpected demands. All human suffering is the chance to start the Internet business in the future. If you imitate other people's products, you can imitate others, you can also imitate, there is no threshold.

If the portal to imitate how to do, if this is a good application, the portal to imitate, and what is your life?

Blog era is like this, micro-blog era is like this, in the mobile Internet is the same, if LBS can have a good profit channel, the portal will do, if group buying is now very mature, the portal will do, in this case, as long as it matures, as long as the user volume, user education completed, the portal will do.

Therefore, we suggest that you pay attention to some updated applications. If things can be done quickly, there will be certain barriers.

For example, we saw that last year there were two hot applications in foreign countries. It is better to imitate these two products and imitate the ideas of others.

On the whole, what the portal may think, what it concerns, and spell heroes in the PC Internet. Today we see these PC Internet heroes Ding Lei and Ma Huateng (micro-blog) in 1997. In 2011, the mobile Internet is now the 1997 and 1998 PC Internet. These heroes are old. We think there should be new heroes.