Hautelook Enters Facebook Flash Market

Hautelook's page on Facebook

Trying to reproduce a lot

But not long ago, men's wear, women's wear and children's wear, travel bags and home furnishing were sold.

"Our members spend 1/3 of their Internet time browsing Facebook.

We know that leaving the mailbox is very bad for our flash buying business. "

Adam Bernhard, CEO of the company, said: "this way of Facebook can attract customers to take the initiative and do not let us remind them."

In order to sell samples to Facebook, Hautelook cooperated with some well-known brands such as Carol Carol, sDaughter, Hautelook and BCBG.

At first, Facebook members received the reminder of the upcoming flash purchase in Facebook message feedback.

"However, customers still have to register Hautelook to purchase the products they provide.

Hautelook's move into Facebook suggests that social commerce - the concept of traction through social media in online stores - is likely to play an important role in successful e-commerce companies in the coming months.

Since December 2007, Hautelook has formed a strong driving force.

The company began to make profits at the beginning of this year.

Bernhard said he expects sales of more than US $100 million over the previous year.

In June, under the guidance of fund company InsightVenturePartners, HauteLook's risk financing rose to 31 million US dollars.

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HauteLook has attracted nearly 4 million members.

It hopes that the new cooperation with Facebook will increase membership and enhance ties with members.

"This is the most attractive part of us. We can find quality members."

Bernhard said.