Mei Bang: How To Achieve "Fast" Fashion?

　 stay Smith Barney In the flagship store of ME&CITY, there is no longer a shopping guide close to each other. There is no longer a variety of instructions. The responsibility for marketing to customers has fallen into various liquid crystal devices in the store. When customers take off their favorite clothes from the rack, they can see the basic information of the name, size, price and so on on the shelf LCD screen. In the fitting room, you can click on the interactive LCD screen, understand the recommended collocation, choose to add or replace clothes, and the clerk will send them to the fitting room directly after receiving the information. The reason why the LCD screen of ME&CITY has become "magic mirror" is that the clothing tag contains the RFID chip with preset clothing information. Internet of things The important medium enables customers to realize the convenience of "goods and things" in the purchase process.

At the same time, customers purchase, try, exchange and purchase each purchase action is also recorded by the Internet of things system, and become the foundation of data analysis and mining. For example, when customers take a set of clothes, they try many times instead of buying them, and consider that maybe the version problem affects sales; VIP customers' historical consumption records will show their preferred color and type, which can make more targeted marketing. When customers enter more stores and purchase less, they need to consider improving sales promotion strategy, store design and goods mix.

Now, the resulting marketing transformation is constantly upgrading the clothing brand's consumption experience and service level. Of course, the more important application of the Internet of things system based on RFID chip is to enhance the efficiency of the supply chain. Once the RFID tag is added to the garment, it is no longer necessary to open the box for inspection or sampling inspection. According to the current technology, using RFID scanner, the reading rate of a box of 100 garments in 50cm is one hundred percent. Thus, how many kinds of clothing, how different colors and sizes are allocated in the whole box of goods, and clearly, the one-time scan of packaged goods, fast passing, do not need to be checked by pieces like the bar code, which greatly improves the efficiency of the goods outgoing and warehousing, and breaks through the bottleneck of the inefficient supply chain.

By the same token, the retail outlets also get more convenience. In the receiving section, it is not very necessary for a lot of people to take part in the type and quantity of the goods to be collected through the background. When taking stock, put the goods on the special counter. The varieties, colors, sizes and numbers are clear at a glance. As a result, speed up the supply chain is possible. "Fast fashion" brand Such a speed increase means better participation in market competition.