Swimsuit Quality: Mixed Feelings

　 In December 1, 2009, China's "knitted swimsuit fabric standard" began to be formally implemented. This has greatly supported the overall quality improvement of swimsuit fabrics and swimwear industry in China. However, the actual quality of swimsuit industry in China has to be worried.

It is understood that in 2010 2 quarter The Shanghai Fiber Inspection Institute has conducted special supervision and spot checks on the quality of swimsuit products produced and sold in this Municipality. A total of 14 batches of products were inspected and 11 batches were rejected. Swimsuit products such a high rate of failure can not help but let people mouth tongue. Moreover, this is only the result of spot checks in Shanghai.

The data showed that the fiber content and the elastic elongation of disqualified products were the main factors. However, in reality In life, the vast majority of consumers do not take these unqualified factors seriously. In the eyes of consumers, the style of swimsuit is the main factor deciding whether to buy or not. As for fabrics, whether the quality is qualified or not basically care much.

This summer, "swimsuit is not close, almost gone." Close fitting I almost showed up. " It has become the focus of complaints and has become a topic of conversation in the streets and lanes. A woman in Shanghai spent 50 yuan on the booth to buy a swimsuit without any origin or any quality mark. After swimming, she found that the bathing suit was all attached to her body. Under the sunlight, she felt that her clothes seemed to be transparent and had to go ashore awkwardly.

Swimsuits of unsatisfactory quality, because swimsuits are broken, too tight or dew points will inevitably embarrass consumers. But the quality of the brand swimsuit is good, but expensive, and has been in a state of self admiration. How can swimsuit industry develop healthily in China? How can the swimsuit be highlighted? Besides the relevant functional departments, efforts should be made to investigate the inferior swimsuits on the market. Brand swimsuit enterprises must also start from themselves, further improve product quality, expand sales channels, increase sales volume of brand swimwear, strictly control internal management, reduce production costs, thereby reducing product sales prices, and gradually occupy and consolidate market share. I am afraid that is the fundamental solution to the current dilemma of brand swimsuit.

　 In a word, the brand swimsuit can only be changed after the quality, management and marketing. It will also help promote the overall level of swimsuit industry in China. If there is hope, there will be a future. I believe that our brand swimsuit manufacturers will be able to make good efforts, strict discipline and great expansion.