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International Fashion Companies Invite Chinese Models To Open Up The Domestic Market.

2010/10/28 9:39:00 39

Fashion Home

  

This autumn

New York Fashion Week

The main feature of the world's major fashion shows is the large number of fashion designers from the world.

Chinese model

One of the purposes of showing new clothes is to aim at the fashion market in China.


The number of Asian models has set a record for this year's fashion week in New York, accounting for 7.1% of all models, most of which are Chinese models.

Chinese models such as Liu Wen, Qin Shupei, Feifei Sun, cuckoo, Pei Bei and Xi Mengyao appeared on the fashion show 296 times.


Despite the strong growth of the fashion market in 2010, the two traditional high-end apparel markets in the United States and Europe are not expected to fully recover from the financial crisis.

High grade clothing companies hope to help the growth of the fashion market through the consumption of emerging markets such as China when the western economy continues to recover.


It is reported that in 2010, China's consumer spending on luxury goods will increase from 7 billion 500 million yuan last year to 9 billion yuan.

CMR, a Chinese market research firm based in Shanghai, predicts that the growth rate of China's fashion market in the next ten years will reach 20%.

CMR executive director Hill said: "the consumer is very practical now, it is through the clothes to show themselves."

Even * pig farmers are now on the Mercedes Benz.


High grade all over the world

Brand enterprise

Seize the opportunity to promote products to Chinese consumers.

"Businesses no longer believe that products suitable for other countries are equally applicable in China," said Hill.

Famous brand companies want to establish emotional ties with Chinese consumers, so they choose the fashion models that Chinese consumers like.


Chinese models have appeared in fashion shows in New York, Paris and China.


Liu Wen, who is regarded as China's top model, said: "we are making history."

Liu Wen has become one of the most popular models in the world. In this year's major fashion shows around the world, her appearance rate is second only to that of France's Constable Jablonski. Liu Wen has the image of all the world's major fashion magazines, fashion stage and design brand.

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