Exhibitors' Knowledge: Exhibition Targets

To make clear

Before choosing an exhibition, it is necessary to make clear the exhibition objective and avoid some wrong choice ideas and methods.

Some exhibitors do not consider their own needs and market conditions, do not do research and select jobs for the exhibition, and make decisions only for an isolated reason or a unilateral consideration, which is often wrong.

Common mistakes are:

1. Choose because of invitation.

2, choose the exhibition because of the low cost.

Cost is one of the factors to choose the exhibition, but in a market economy regulated by supply and demand, there is a reason why the cost is low.

3, choose an exhibition because of good evaluation.

Celebrities, government departments, associations of chambers of Commerce and news media may make a very high appraisal of an exhibition company, but this evaluation result is not the only one. This evaluation can only serve as a reference basis for enterprises to choose exhibitions, rather than a major basis.

4, exhibiting by competitors.

Good exhibitions are important.

As a matter of fact, all of these are not the targets of exhibitors, and the most important reason is participation.

According to the marketing theory, the German Exhibition Association concludes the exhibition objectives as five categories: basic objectives, product goals, price objectives, publicity objectives and sales targets.

The enterprise may have several purposes at the same time, but before entering the exhibition, it is necessary to identify the main objectives so as to formulate specific plans accordingly and distinguish the key points of work.