Shuai Step On The Leisure Footwear Industry "Fast Fashion" New Journey
October 15th, Fujian Jinjiang man Deng Lin Shoes Co., Ltd. will produce shoes with leather shoemaking technology. Skate shoes So as to fill leisure. leather shoes Medium price products market Fault. This is the news from yesterday's 2011 spring summer new product conference.
"This is the first creation of man Deng Lin."
Wang Xiaofen, chairman of Fujian Jinjiang man Deng Lin shoes industry Co., Ltd., told reporters that "at present, there are many brands of casual leather shoes priced at five hundred or six hundred yuan. Many young people who are still on campus or just entering the society have also praised the lifestyle of casual leather shoes, but they are deterred from the price of five hundred or six hundred.
We are looking at this piece of market fault, and decided to produce leather casual shoes for this consumer group.
Wang Xiaofen confidently told reporters that this group of consumers is a potential stock, which can be cultivated slowly, and grows with the "Shuai bu" brand, which is the direction we want to plan.
This "2011 stars" is the theme of the new spring summer new conference.
Shuai Bu
"Will embark on the journey of China's casual footwear industry" fast fashion "leader.
"We will differentiate business, including brand, marketing mode, product and market differentiation."
Wang Xiaofen told reporters that at present, a second tier city has been surrounded by too many brands. Shuai step does not want to participate in this competition for the time being. It hopes to expand the market with the market strategy of "a spark can start a prairie fire" and "encircle the city by the countryside". It will take three or four line cities as the main force and take the county as the main input market to launch a new offensive.
On the dealer's strategy, we will try to promote the "distribution system" mode to make rapid progress, taking 18 days as a cycle, and truly realize the meaning of "fast fashion".
This not only brings convenience to distributors, but also enables dealers to achieve zero risk zero inventory.
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