B088=BOSS? &Nbsp; Malicious "Big Card" Will Eventually Be Punished.

2010/10/14 17:48:00 31

B088

What is it? It was originally the brand of Beijing dream man Clothing Co., Ltd.

From March to April last year, the company commissioned others to process bags, hanging cards and shoeboxes with the artistic "B088" logo, which are used in the western-style clothes, T-shirts and leather shoes that they sell.

Arguably,

Clothing brand

There is nothing wrong with trademark art.

However, the logo used by dream man company is similar to the "BOSS" of the internationally famous trademark. Therefore, after being discovered by the Fengtai branch of industry and commerce, the garment company thought that the company made a variant of the "B088" graphics, making it similar to "B088" and "BOSS" trademark, which was deliberately imitated by the company.

Famous trademark

。

The company was fined more than 134 yuan.

The company subsequently prosecuted the Fengtai industrial and commercial sub bureau to revoke the punishment.

The court held that the behavior of the clothing company was enough to cause the general consumers to misunderstand and confuse the suppliers.

The decision of administrative penalty of Fengtai industrial and commercial sub bureau shall be maintained.

It seems that enterprises should not dig up the first pot of gold, but do not rely on their brains. The way to earn profits by malicious imitation of big brands is not desirable. This does not help brand growth, but only a short-term behavior in which profits can be profiteering.