Ningxia Textile Industry Embarked On The International Express Train

The Champs Elysees street in Paris has gathered many international. brand Yes. Fashion world A wind vane. Here, Ningxia's "snow velvet" is in full bloom. At present, St. snow has set up 9 brand chain stores in Paris, with more than 200 in the country. Sale Outlets, cashmere products and cashmere exports ranked the top three in 8 consecutive years. Yesterday, the reporter learned from the third China (Ningxia) international cashmere fair of the second China West (Yinchuan) costumes and Arts Festival, that Ningxia textile dominant enterprises gather and configure various resources such as technology, capital and intelligence on a global scale to explore the development and independence of industry under an open environment. innovate The way.

Only high-end products have high added value and high added value can bring high profits. In this regard, Ningxia textile dominant enterprises have a clear understanding, independent innovation will not stop. After the acquisition of Duncan cotton mill in the British cashmere industry, relying on the good reputation of Duncan yarn in the international market, and the design and research team of Hongkong, the "flock" cashmere products launched quickly into the international market. At present, the cashmere industry ranks the third largest exporters of cashmere products in China. Jiayuan Industry registered a luxury brand CY in Germany to expand its influence overseas. The company introduced advanced equipment and hired Armani, chief designer Ivano Caitlin of Armani, to design high-end suits and enter the European and American markets in large quantities. By the end of 12th Five-Year, the company made every effort to produce 3 million pieces of clothing and quadrupled its output value and sales revenue. Among them, the annual sales revenue exceeds 500 million yuan.

According to Long Fei, director of Ningxia textile and industrial bureau, in the past one or two years, the pace of internationalization of textile industry in our region has been quickened. Measures taken are: acquiring foreign enterprises, introducing senior designers at home and abroad, setting up liaison offices, sales companies and franchised stores directly in foreign countries and Hongkong, and vigorously developing high value-added products. At present, the annual output value of cashmere industry is only about 8000000000 yuan, of which the proportion of deep processing output accounts for more than 40% of the total output value. Next, Ningxia's textile industry will expand its market share in Europe and the United States while seeking new breakthroughs in the Middle East market.