Behind The High Price Of Luxury Goods In Japan -- Asian Tourists Come To Pay The Bill.

In the current economic situation, Japanese consumers who had tried to avoid buying luxury brands had to spend more money than American and European consumers to buy the same product.

In Japan, there are

Not only that, it is easier for people to compare their stores online, but decide to buy their favorite brand from the official website or the third party retail store.

At the same time, all kinds of brand discount stores are springing up in this country. For Japanese consumers, there are more and more people who choose to spend their summer vacation in Europe and purchase luxury brands in Paris or Milan.

Pay higher prices for the same goods

"Now, some manufacturers choose to set a higher sales price for their products in Japan.

In the past, they did not do this because they were not so sensitive to price, the price was not pparent, and they did not attach much importance to the quality of goods and the shopping experience of consumers.

BrianSalsberg, chairman of McKinsey Tokyo branch, said he was also a Japanese consumer and retailer and consumer.

Sanno Katsumi, executive director of Gilt Groupe, said similarly: "5 to 7 years ago, consumers thought that high prices meant high quality, and people thought this idea was mastered by businessmen."

Gilt Group is a retail outlet specializing in the sale of discount products.

A detailed shopping invoice can reveal a lot to people.

For example, a Louis Vuitton Neverfull package is priced at 455 euros in Paris, or about 587 US dollars.

But here, consumers will have to pay 50% more and spend about 77700 yen, or about 888 dollars.

For comparison: this handbag sells for us $700 in the US, which is about 18% higher than that in France.

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Similarly, in Milan, Prada's black rectangular zipper wallet sells for 330 euros, or about 428 dollars.

In Japan, the price is as high as 61950 yen, or 708 dollars, up 65% from the former.

A DianevonFurstenberg wrapped skirt costs about 66000 yen in Japan, or about 754 dollars, but in the US, a similar skirt costs about 325 dollars to 375 dollars.

Obviously, if the demand is increasing, the high price is not difficult to understand. However, no matter how it is observed, it is not the case.

Japanese consumers, taking into account the country's economic conditions and the stability of their own work, have already reduced their spending on clothes. Instead, people prefer to go to some clothing chains like Hennes&Mauritz and Uniqlo. The popular handbags have become Dean&DeLuca's cheap canvas bag and local brand Cher.